Boostpoint Attract · Managed social job advertising
Social media job advertising, run for you
Send us a job. We build the ads, run them on Facebook and Instagram, screen the people who apply, and send the qualified ones straight to your team.
No Meta ad account needed · subscription and ad spend on one bill · TikTok available in beta
Why social
The people you need aren't searching for a job
A working CNC machinist, a caregiver mid-shift, a driver at a truck stop — none of them are refreshing a job board. They are on their phones. Recruitment advertising on social reaches people while they're employed, which is exactly when the good ones are.
What Boostpoint Attract is
The managed version of social media job advertising: you send a job description, Boostpoint builds the ad and the application, runs the campaign under Meta's employment Special Ad Category, and delivers applicants to your ATS or inbox with their screening answers attached.
How it works
From job description to applicants in about four days
You send the job
Submit a job description in the app with the markets you're hiring in. That's the whole ask on your side.
We build and you approve
Boostpoint writes the ad copy, produces photo or video creative for the role, and sends a proof for your sign-off.
The campaign goes live
Ads run on Facebook and Instagram, targeted to your markets, under Meta's employment rules.
Applicants arrive
Screened applicants land in your ATS or inbox, usually within a day of launch, and keep coming while the campaign runs.
What's included
What Boostpoint does, so your team doesn't
Attract is a managed service on top of the software. Nobody on your side has to write ad copy, produce video, build audiences or babysit Ads Manager.
Ads built for the role, not a boosted post
Your job description goes in and a real ad comes out: copy written around what applicants actually decide on — pay, shift, location, benefits — with photo or video creative made for the role. You approve a proof before anything spends a dollar.
- Video and photo ads produced for you
- Copy written per role, not per company
- Proof and approval before launch
- Facebook and Instagram, with TikTok available in beta
Only the markets you actually hire in
Set a radius around a plant, a store, a branch or a whole state. Ads run across the U.S. and Canada, and on Meta they run under the employment Special Ad Category — Boostpoint handles that compliance so your campaigns don't get rejected.
- Radius, city, region or national reach
- Employment Special Ad Category compliance handled
- Works in rural markets where board traffic is thin
A one-minute application, on the phone they're already holding
The application opens inside Facebook or Instagram, so nobody is bounced to a career site and asked to make an account. Most people finish in under a minute — the single biggest reason cost per applicant on social lands where it does.
- No account creation, no resume file required
- Your questions, asked in the feed
- Built mobile-first because that's where they are
Knockout questions, so volume doesn't become a second job
More applicants only helps if your recruiters aren't reading through people who were never eligible. Screening questions from the job go into the application, and knockout answers end the application politely instead of adding another name to your pile.
- Licenses, certifications, endorsements, experience
- Shift and availability filters
- Disqualified applicants never reach your team
What it cost, per job, and where the people went
Cost per applicant, spend, clicks and reach are visible while the campaign runs — not in a monthly PDF after the fact. Applicants flow into your ATS through an integration, or into the in-app CRM, an export, or an email alert if you'd rather keep it simple.
- Live cost per applicant by campaign
- ATS integration, CRM, export or email
- A customer success team on the account
2026 benchmark
What social job advertising costs
Across the campaigns we manage, this is what an applicant actually cost in 2026. Your role and market move the number — a caregiver campaign and a CDL campaign are not the same buy.
Boostpoint 2026 Social Job Advertising Benchmark — Boostpoint-managed campaigns on Meta; costs are what advertisers paid, inclusive of campaign management. Cost per applicant is not cost per hire.
Is Attract the right fit, or Programmatic 2.0?
Both run job ads on social. The difference is how the jobs get in.
Boostpoint Attract
- You send jobs one at a time, as you need them
- A handful of open roles rather than hundreds
- You want to approve creative before it runs
- No feed or ATS integration needed to start
Boostpoint Programmatic 2.0
- Your ATS or XML feed decides what gets advertised
- Every open requisition gets its own ad, automatically
- Ads start and stop as jobs open and close
- Built for many roles across many locations
Attract also pairs with Boostpoint Connect, the add-on that texts every applicant the moment they apply.
What an applicant costs in your industry
Every vertical has its own published cost data, drawn from the campaigns we run in it.
Questions about social job advertising
How is this different from boosting a job post on our Facebook page?
A boosted post reaches mostly people who already follow you, has no application built into it, and can't be targeted under Meta's employment rules the way a properly built campaign can.
Do we need our own Meta ad account?
No. You don't pay Meta directly and you don't need an ad account — the subscription and the ad spend arrive on one bill from Boostpoint.
What does it cost to advertise a job on Facebook and Instagram?
Boostpoint recommends a minimum of $750 a month per job category; the 2026 benchmark median cost per applicant was $13.88. The software subscription is separate and priced on job volume.
Can we run job ads on TikTok?
TikTok is available in beta on Boostpoint Attract. It isn't available on Programmatic 2.0, which is Meta-only.
How long until we see applicants?
Campaigns typically launch within a few days of you sending the job, once you've approved the proof. Applicants usually start arriving in the first day or two.
Will we just get a pile of unqualified applicants?
That's what the screening questions are for. Knockout answers end the application, so people who aren't eligible never reach your recruiters.
Does it work for rural locations?
It tends to work better there. Job board traffic is thin in small markets, but social usage isn't.
Can applicants go straight into our ATS?
Yes, where an integration exists. Otherwise applicants are available in the in-app CRM, by export, or by email alert.
How do you post jobs on Facebook?
There are two routes and they do different jobs. An organic post from your Page reaches the people who already follow it, which for most frontline employers is a few hundred people, a good share of whom already work for you. A paid job advertisement reaches people who do not follow you and are not looking, which is where applicants actually come from. Paid employment ads run under Meta employment Special Ad Category rules, which limit how narrowly an employer may target, so the qualifying has to happen in the copy and the form rather than in the audience settings: the pay, the shift and the location in the first line, and two or three knockout questions on the form. That is the campaign structure Boostpoint Attract runs for you.
Bring one hard-to-fill role to the call
Twenty minutes. We'll show you what that role has cost to fill on social in your markets, and what a campaign for it would look like.
No ad account to set up and no Meta invoice to reconcile — subscription and ad spend come to you on one bill.