Frequently Asked Questions

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Q: Why should I use Facebook in my recruiting efforts?

A: We are facing a hiring crisis, and traditional recruiting tactics can’t keep up with the demand. Social media advertising is a new approach to effective recruiting. With an enormous number of easily engageable prospects, Facebook and Instagram are the best platforms for finding the employees you need:

  • Counting 2.19 billion monthly active users, Facebook is the #2 downloaded app in the world. · 81% of the North American population has a Facebook account.
  • Facebook and Instagram users spend an average of 3 hours browsing and interacting on these platforms. So, you can engage your candidates through Facebook better than any other platforms.
  • 7 prospects out of 10 are passive job seekers. In other words, they may be a perfect fit for your business, but as they are not active on job boards, you need to target them in another way. You will find them on Facebook and Instagram.

Q: What is the difference between a boosted post on Facebook and a Facebook Ad?

A: The difference lies in that with a boosted post on Facebook you can reach a wider audience, while with Facebook ads – like the ones you can create in Boostpoint® – you can be more specific in your targets.

A boosted post allows you to “signal boost” content from your page’s timeline.

Facebook ads give you the opportunity to fine-tune your audience and ad goals, whether you need more conversions, page likes, or have other objectives. Also, in the case of Facebook ads, you can track your ad’s performance and gain a better understanding of your results from the detailed analytics.

Q: Are you an advertising agency?

A: Nope! We are a software company empowering you to build strong brands by attracting more prospects. Boostpoint® is an all-in-one platform that helps you create hyper-targeted social media ads, automate follow-up messaging, and manage all your applicants in one place.

Q: Do I need a Facebook and Instagram page to use Boostpoint®?

A: Yes, you need a Facebook business page to run ads through Boostpoint®. Instagram is recommended but not required. In case you do not have an Instagram profile linked to your Facebook page, your ads will still be posted on Instagram on behalf of your Facebook profile.

Q: Why do optimized conversion pages yield better results than traditional landing pages?

A: Boostpoint® conversion pages provide your candidates with an interactive experience of being able to apply for positions directly without leaving the Facebook app. Unlike in the case of landing pages, your prospects will engage in a conversation, so they will less likely bounce.

You can optimize your conversion pages with specific questions, which gives you the opportunity to collect data and qualify your leads effectively.

Q: How can I use Boostpoint® to double my connection rate with applicants?

A: You can connect with qualified candidates through the automated Boostpoint® follow-up, quickly and efficiently.

The follow-up tool will allow you to reply immediately, so you can reaffirm appointments in real-time. As a result, your candidates will never miss an interview appointment again. And they will know that you care. This can double your applicants to interview ratio.

Q: Will my ads be posted on my business’s Facebook page?

A: Ads run on behalf of your business page but do not get posted to the page itself. Users will be redirected to your business page by clicking on the ad, but the ad itself won’t be visible on your business page.

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