Boostpoint Programmatic 2.0 · Ads from your XML feed
Every open job gets its own social ad, automatically
Send us your XML job feed and we take it from there. Every job in the feed gets its own Facebook and Instagram ad set, with copy and creative that match your brand, a quick apply application with screening questions, and a resume-formatted candidate summary that goes straight to the job in your ATS. Your recruiters never have to touch it.
Runs on Facebook and Instagram · ads start and stop based on which jobs are open in your feed · one ad set per job, from a handful to hundreds
job feed 214 open jobs updates daily
Why programmatic on social
Built for more open jobs than anyone can advertise by hand
If you hire across a lot of locations, whether that's multi-site retail, a healthcare system, a staffing agency, a logistics network, or a franchise group, you already know the problem. Jobs open and close every day. Somebody has to get each one in front of candidates and then pull it back down when it fills. That takes hours nobody has, so plenty of jobs never get advertised at all, and the budget stays parked on the ones that did.
Programmatic 2.0 works from the same XML job feed you already send to the job boards. Every job in it becomes a Facebook and Instagram ad set that reaches people who aren't out searching, at a cost per applicant the boards can't match for most frontline roles.
What Programmatic 2.0 is
An automated social job advertising platform that runs off your XML job feed. It reads each open job, writes ad copy in your brand's voice, generates creative to match (or uses assets you've already approved), builds a quick apply application with your screening questions plus knockout questions, and uploads each candidate's contact info, screener answers, and resume-formatted summary to that job in your ATS.
How it works
From your feed to your ATS, on autopilot
Send us your feed
We connect to your XML job feed, the same one a job board would use, and read every open job: title, location, pay, requirements, and apply link.
Build the ads
Every job gets its own ad set on Facebook and Instagram, with copy and creative that match your brand and lead with what candidates care about: pay, shift, and location.
Pre-qualify applicants
Candidates apply right inside Facebook or Instagram through a quick apply application with screening questions. We use the job's own questions and add knockout questions for the job type, so only qualified people get through.
Build the candidate summary
Most people scrolling social media don't have a resume handy, so we ask a few questions based on the job description and turn the answers into a resume-formatted candidate summary.
Deliver to your ATS
Contact info, screener answers, and the summary are automatically uploaded to the individual job in your ATS. When the job closes in your feed, the ads stop.
What's included
We do the busywork so your recruiters don't have to
One ad set per job, written in your brand's voice
For every job in your feed, we write ad copy that sounds like you and generate photos or video to match your brand. If you'd rather we didn't create anything new, we'll build the ads from the assets you've already approved.
- One ad set for every job in the feed
- Copy and creative matched to your brand
- Uses your pre-approved assets if you prefer
Your screening questions, plus the knockouts we add
Candidates apply without leaving Facebook or Instagram, through a quick apply application with screening questions. We start with the questions already on your job, then add knockout questions specific to the job type, so the applicants who reach you are already qualified.
- Screening questions pulled from your job
- Knockouts by job type (licenses, endorsements, shift)
- Only qualified applicants are sent to your ATS
A resume-formatted candidate summary for every applicant
A lot of people applying from social media don't have a resume ready to send, and that shouldn't keep a good candidate out of your ATS. So we ask questions based on the job description and turn the answers into a resume-formatted candidate summary your recruiters can read in a minute.
- Questions based on the job description
- Resume-formatted PDF built from the answers
- Delivered to the job along with the candidate's contact info
Into the job in your ATS, and off when it closes
Your ATS integration is how candidates get to you, not how we read your jobs. Contact info, screener answers, and the summary are automatically uploaded to the individual job in your ATS. Ads start when a job shows up in your feed and stop when the job closes or hits the cap you set.
- Delivered to the individual job, with source tracking
- Budget and applicant caps per job
- Ads stop when the job closes, with no manual effort
2026 benchmark
What an applicant costs at scale
Programmatic doesn't change what a role costs on social. It changes how many roles you can run at that cost without adding headcount. Here's what an applicant cost across the campaigns we ran in 2026.
Boostpoint 2026 Social Job Advertising Benchmark: Boostpoint-managed campaigns on Facebook and Instagram. Costs are what advertisers paid, including campaign management, advertising only. Cost per applicant is not cost per hire.
Real humans, applying in the moment
Applicants from social ads are real people who stopped scrolling for your job, not AI apply bots working a job board. That's why your cost per quality applicant stays ROI-positive at scale.
Boostpoint Programmatic 2.0
- Your XML job feed decides what gets advertised
- Every open job gets its own ad set, automatically
- Ads start and stop as jobs open and close in your feed
- Built for many roles across many locations
Boostpoint Attract
- You send jobs one at a time, as you need them
- A handful of open roles rather than hundreds
- You want to approve creative before it runs
- TikTok available in beta (2.0 runs on Facebook and Instagram)
Frequently asked questions
What is programmatic recruitment?
Automated job advertising. Software reads your open jobs from a feed, creates an ad for each one, runs it, and moves budget toward the jobs that are producing applicants. Programmatic 2.0 does this on Facebook and Instagram instead of job boards.
How do you get my jobs?
Through your XML job feed, the same one you would send to a job board. Your ATS integration isn't used to read jobs. It's how we send candidates back: contact info, screener answers, and the resume-formatted summary go to the individual job in your ATS.
What's the difference between programmatic and social media job advertising?
Programmatic describes how ads are bought and managed. Social describes where they run. Programmatic 2.0 is both.
How much does it cost?
Pricing is a platform subscription plus the ad spend you set per job. Across 2026 frontline social campaigns, applicants averaged $8.02, with a median campaign at $13.88. Ask for a quote on the demo.
Who should use it?
Employers and staffing firms with a steady flow of open jobs across many locations. If you have a single hard-to-fill role, Attract is the better fit.
Does it run on TikTok?
No. Programmatic 2.0 runs on Facebook and Instagram only. TikTok is available in beta on Attract.
Can I control what the ads look like?
Yes. Copy and creative are matched to your brand, and if you'd rather we didn't generate new photos or video, we'll build every ad set from assets you've already approved. Once that's set, ads run from your feed without anyone having to sign off on each one.
Does it work for frontline and hourly roles?
Yes, and it works best when your feed includes pay, shift, and location, because those are the first things frontline applicants look for in an ad.
Bring your feed to the call
Send us a sample of your open jobs and we'll show you what each one would look like as a social ad, and what an applicant in those roles cost in 2026.