About Boostpoint · Founded 2018 · Lancaster, PA
We decided to be the best in the world at one thing
Social media job advertising. Not recruiting in general, not marketing in general — the specific problem of getting an open job in front of the right person on Facebook and Instagram, and turning them into an applicant your team can hire.
Hiring teams that run their frontline recruiting on Boostpoint
What we are
Three things we get called, and what we actually are
Most companies in hiring do a bit of everything. We deliberately don't, because the thing we do is hard enough to be worth doing properly.
A job board
Job boards wait for people to search. Our whole premise is the opposite: reaching people who are employed, not looking, and would never have typed your job title into anything.
A marketing agency
Agencies sell hours across whatever channel a client asks for. We sell software that runs one channel, with a team that supports the employers using it.
A software and services company
Software that turns open jobs into social ads, screens the applicants and delivers them to your ATS — with a customer success team behind it. One channel, done to the depth it deserves.
What that focus actually buys you
We publish what an applicant costs. Most vendors don't.
Because every campaign we run is on one channel, we can measure it the same way every time. Fifteen role families with reportable data, from customer service at $2.71 to therapy roles at $74.62 — published from 2026 campaigns, including campaign management, advertising only.
We publish that data instead of keeping it. Any competitor can read our numbers, and any customer can hold us to them — which is the point.
Why we started
Recruiters were being asked to be marketers
Sam Beiler and Jared Neff started Boostpoint in 2018 after noticing the same thing across employer after employer: the jobs weren't going unfilled because nobody wanted them. They were going unfilled because the people who'd want them never saw them.
Recruiting teams were expected to market their openings without any of the tools, budget or training a marketing department would take for granted — and the channel where their candidates actually spent their time was the one channel they had no way to use.
What we've built
Three products, one platform
Boostpoint Attract
Send us a job, get a campaign. Photo and video ads built for the role, targeted to the markets you hire in, running under Meta's employment Special Ad Category.
How Attract worksBoostpoint Programmatic 2.0
Connect your ATS or XML job feed and every open requisition becomes its own social ad — written, launched, budgeted and stopped without a recruiter touching it.
How Programmatic 2.0 worksBoostpoint Connect
A text goes out the moment someone applies, automated sequences follow up per job, and replies land in a shared inbox — with 10DLC registration handled for you.
How Connect worksWho we do it for
Employers hiring the people who keep things running
Nurses and caregivers, drivers, machinists and maintenance techs, agronomists, store and restaurant crews. Frontline roles, in metros and in small towns where job boards go quiet.
We also run social distribution for job advertising platforms and recruitment agencies as their social channel — talk to us about partnering.
The short version
Bring us a role you're struggling to fill
Twenty minutes with the team. We'll show you what that role has cost to fill on social in your markets, and what a campaign for it would look like.
- One mission: help employers hire the best workers through social media job ads.
- Software and services, not a job board and not an agency.
- Facebook and Instagram, across the U.S. and Canada, for frontline roles.
- We publish what an applicant costs, and you can hold us to it.
- Founded in 2018 in Lancaster, PA by Sam Beiler and Jared Neff.