Boostpoint Pricing: Three Products, One Advertising Budget
Boostpoint is sold as subscription packages for three products — Boostpoint Attract (managed social job advertising), Boostpoint Connect (automated SMS follow-up with applicants) and Boostpoint Programmatic (feed-driven job distribution) — priced on job volume and quoted on a call. The advertising budget is separate: Boostpoint recommends a minimum of $750 per month in ad spend per job category, sized from your applicant goal and Boostpoint's historical cost per applicant.
Subscription
Attract, Connect or Programmatic
Priced on job volume — how many jobs and job categories you hire for. Quoted on a call, not printed.
Ad spend
From $750 a month per job category
Boostpoint's recommended minimum. Sized upward from your applicant goal × historical cost per applicant.
One bill
Through Boostpoint
You do not pay Meta directly and you do not need your own ad account. The subscription and the ad spend are two lines on one invoice.
The three products
Managed social job advertising
Boostpoint Attract
Boostpoint turns a job into targeted ads on Facebook, Instagram and TikTok, runs them under Meta's employment Special Ad Category, puts a short mobile application behind the ad and delivers applicants to your ATS or inbox.
Subscription, based on job volumeQuoted on a call. Runs with an ad budget per job category.
What's included
- Ads built from your job description or XML feed
- Photo or video creative and copy for your roles
- Location targeting across the U.S. and Canada
- Quick mobile application with screening questions, delivered by ATS integration, in-app CRM or email
- Campaign management and reporting
For: employers hiring frontline, hourly and skilled roles in volume who want the campaign run for them.
Automated text follow-up
Boostpoint Connect
An instant text the moment someone applies, interview scheduling, reminders and re-engagement — with replies routed to the recruiter's inbox.
Subscription, based on job volumeQuoted on a call.
What's included
- Automatic SMS to every applicant on apply
- Interview time offers and scheduling by text
- Reminder and re-engagement sequences, set per job
- Two-way messaging in the recruiter's inbox
- Delivery, response and engagement analytics
For: teams that lose applicants between the application and the first call.
Feed-driven job distribution
Boostpoint Programmatic
Your job feed or ATS decides which jobs are advertised and where; Programmatic+ runs those feed-driven job ads on social media automatically.
Subscription, based on job volumeQuoted on a call. Runs with an ad budget per job category.
What's included
- Connection to your ATS or XML job feed
- Feed monitoring that categorizes jobs and builds each ad
- Programmatic+: automated distribution onto Facebook and Instagram
- Spend control by job and category; ads start and stop with the feed
- Reporting by job category
For: employers and partners with many open jobs across locations.
No subscription price, "starting at" figure or range is printed, because the packages are priced on job volume and a number without the volume it applies to would be the wrong number for most readers. The advertising budget is where Boostpoint can put numbers.
How the advertising budget works
Pick a job category
One category is one campaign — "CNAs," "Class A company drivers," "warehouse associates." Each gets its own budget.
Set an applicant goal
How many applicants you want for that category each month. If you only know hires, Boostpoint works back from your own applicants-to-hire ratio.
Multiply by cost per applicant
Goal × Boostpoint's historical cost per applicant for that role and market is the monthly budget, with $750 a month as the recommended minimum for a new category.
Skilled nursing facility
Wants 40 CNA applicants a month
40 × $7.72 sits below the minimum, so the campaign runs at the floor
$750a month in ad spend
$750 ÷ $7.72 funds about 97 CNA applicants at the benchmark median — more than the goal.
Carrier
Wants 60 Class A driver applicants a month
60 × $26.86 at the CDL benchmark median
$1,611.60a month in ad spend
Above the minimum, so the goal sets the budget.
Distribution center
Wants 120 warehouse applicants a month
120 × $9.83 at the warehouse and production benchmark median
$1,179.60a month in ad spend
Any category starts at $750 and is adjusted up as the goal requires.
Medians from Boostpoint's 2026 Social Job Advertising Benchmark — 891 managed campaigns. Every figure is a benchmark median, not a promise for your account, and cost per applicant is not cost per hire.
Interactive
Ad budget estimator
Start at the $750 monthly minimum for one job category, adjust the budget up, and see the applicants it funds at Boostpoint's 2026 benchmark median. Runs in your browser; nothing is stored or sent.
—
for one job category
—
budget ÷ benchmark median, rounded down
—
goal × median, never below $750
What a $750 month funds, by role family
| Role family | 2026 benchmark median cost per applicant | Applicants a $750 month funds at the benchmark median |
|---|---|---|
| Customer service | $2.71 | 276 |
| Caregiver / home care | $3.76 | 199 |
| CNA | $7.72 | 97 |
| Warehouse / production | $9.83 ($4.44 volume-weighted) | 76 |
| Sales | $11.61 | 64 |
| LPN | $12.77 | 58 |
| Technician / mechanic | $13.41 | 55 |
| Skilled trades | $14.14 | 53 |
| RN | $19.08 | 39 |
| CDL truck driver | $26.86 | 27 |
| All campaigns | $13.88 median; $8.02 volume-weighted; middle 50% $6.48–$29.74 | 54 at the median |
Source: Boostpoint 2026 Social Job Advertising Benchmark — 891 managed campaigns; cost per applicant, management inside; not cost per hire. Role medians as published on the benchmark page; the fuller budgeting method is on the recruitment marketing budget page.
What a quote includes
- The roles you hire for, and where — each role in each market is a job category.
- Hires you need a month — per role, roughly.
- Your applicant goal per category — or your applicants-to-hire ratio, and Boostpoint works it out.
- Where applicants should land — your ATS, an inbox, or Boostpoint's in-app CRM.
What you get back
A written quote for the subscription package, priced on your job volume, and a recommended ad budget per job category, sized by the method above — both on one bill through Boostpoint.
Book a DemoWho Boostpoint is for, and who it isn't
The right fit
- Frontline, hourly and skilled roles hired in volume — healthcare and senior living, CDL and fleets, skilled trades and contractors, manufacturing and warehousing, agriculture and co-ops, hospitality and retail
- Teams that want more applicants than job boards produce, from employed people who aren't searching
- Teams that want the campaign built, run and reported for them
Not the right fit
- A one-off salaried hire that people search for by title — a board and LinkedIn will find them; Boostpoint mostly won't
- A shift that must be covered tonight — an ad produces applicants over days and weeks
- An employer who needs a guaranteed cost per hire — Boostpoint measures advertising, not hiring outcomes, and won't compute a cost per hire from ad data
The longer version, with the alternatives graded, is on Boostpoint alternatives, pricing and reviews.
Frequently asked questions
What does Boostpoint cost?
Boostpoint is sold as subscription packages for three products — Attract, Connect and Programmatic — priced on job volume and quoted on a call; no subscription price is printed because the number depends on how many jobs and job categories you hire for. Separately, Boostpoint recommends a minimum of $750 per month in ad spend per job category, and sizes the ad budget from your applicant goal multiplied by Boostpoint's historical cost per applicant for the role and market.
Is there a minimum ad spend?
Boostpoint recommends a minimum of $750 per month in ad spend per job category, where a job category is one campaign such as "CNAs" or "Class A company drivers." Smaller campaigns exist and run; $750 is the floor Boostpoint recommends for a new category, because at the 2026 benchmark medians it funds a meaningful applicant count — 97 CNA applicants or 27 CDL driver applicants, for example — and gives the campaign room to be tuned.
Is the $750 a subscription fee?
No. The $750 per month is Boostpoint's recommended minimum advertising budget per job category, and it is separate from the subscription. The subscription packages for Attract, Connect and Programmatic are priced on job volume and quoted on a call. A "$750 starting price" for Boostpoint that appears on some software directories is that minimum ad spend, mislabeled.
How do you decide my ad budget?
From your applicant goal. Boostpoint takes the applicants you want for a job category each month, multiplies by its historical cost per applicant for that kind of role and market — the 2026 benchmark medians on this page are the published version of that history — and recommends the result, or the $750 floor if the result is lower. A goal of 60 CDL driver applicants at the $26.86 benchmark median is $1,611.60 a month; a goal of 40 CNA applicants at $7.72 sits under the minimum, so that campaign runs at $750 and funds about 97.
Can I run one job category?
Yes. A job category is one campaign, and a single category — one role in one market — is a normal place to start, with the $750 per month recommended minimum as its ad budget. The subscription package is priced on your job volume, so a single category sits at the small end of that range; the package and the budget are quoted together on the call.
What's the difference between Attract, Connect and Programmatic?
Attract is managed social job advertising: Boostpoint builds and runs the ads and delivers the applicants. Connect is automated SMS follow-up with those applicants — an instant text, interview scheduling, reminders and re-engagement. Programmatic is feed-driven distribution: your job feed or ATS decides which jobs are advertised, and Programmatic+ runs those ads on social automatically. Each is a subscription package priced on job volume; Attract and Programmatic also carry an advertising budget.
Do I pay Meta directly?
No. You do not pay Meta directly and you do not need your own ad account: Boostpoint runs the ads, and you receive one bill, through Boostpoint, covering the subscription and the ad spend. The ad spend is shown as its own line, sized per job category, so the two parts of the price are always visible on the invoice.
Is there a contract?
Contract terms are not printed on this page: the subscription is quoted on the call with your job volume in view, and term length is covered there. The $750 per month figure is a recommended minimum advertising budget per job category, not a contractual commitment, and the subscription and the ad spend arrive on one bill, through Boostpoint. Anything about terms that isn't on this page is answered on the call.
Get the number for your roles
Bring the roles, the locations, the hires you need a month and the system applicants should land in. Boostpoint will quote the subscription on your job volume and recommend an ad budget per job category.
Book a DemoSources and arithmetic
Cost-per-applicant figures on this page come from Boostpoint's 2026 Social Job Advertising Benchmark — 891 managed campaigns; cost per applicant with campaign management inside: $13.88 median, $8.02 volume-weighted, middle 50% of campaigns $6.48–$29.74; role-family medians caregiver / home care $3.76, CNA $7.72, LPN $12.77, RN $19.08, customer service $2.71, warehouse / production $9.83 ($4.44 volume-weighted), skilled trades $14.14, technician / mechanic $13.41, CDL truck driver $26.86, sales $11.61. The benchmark is canonical where any two figures disagree. Arithmetic: $750 ÷ $7.72 = 97.15; 60 × $26.86 = $1,611.60; 120 × $9.83 = $1,179.60; table values are 750 ÷ median, rounded down. Every figure is a benchmark median, not a promise; cost per applicant is not cost per hire, and Boostpoint does not compute a cost per hire from ad data. Subscription packages are priced on job volume and quoted on a call; the advertising budget is separate. A sample of Boostpoint campaigns, not an industry-wide study.