Certified EMTs and paramedics are on shift, not on job boards. We run the Facebook and Instagram ads that reach them between calls.
Book a demoHiring guideRead at source, 29 September 2026
How to Hire EMTs and Paramedics: Two Postings, One Pipeline
To hire EMTs and paramedics, run two separate postings with two pay ranges, because they are different certifications and different labor markets. Lead each ad with the hourly rate, the shift pattern and the certification level; recruit from EMT course students, volunteer squads and out-of-state clinicians; keep the mobile application to four or five questions; and text every applicant within minutes, because a certified EMT who applies to you is usually applying to several services that week.
Who you are hiring: two certifications, two markets
BLS Employment Projections 2025-35 count 181,900 EMTs (BLS, May 2025 median annual wage $44,470) and 102,200 paramedics (median $60,600). If you want the growth, turnover and employer-type pay detail behind those numbers, it is on our EMT shortage page. For hiring, three facts matter more than the totals.
- The certification is a hard gate. The National Registry certifies four levels: Emergency Medical Responder, EMT, Advanced EMT and Paramedic. Legal authority to practice comes from the state. The Registry itself says certification is "a distinct process from licensure," and that many states call their licensure "certification" when they build a private certifying body's standards into law. What your state requires, and whether it requires the National Registry, varies by state.
- Reciprocity is easier in some states. The EMS Compact is established as state law in 28 participating states and active in 25. A clinician with a valid, unrestricted license in a participating state is granted a privilege to practice across the other participating states. If your state is active in the Compact, say so in the ad; if not, say you will help with the licensing paperwork.
- A combined "EMT/Paramedic" posting loses both audiences. EMTs read it as a paramedic job; paramedics read it as a job priced at EMT rates. Our EMT job description and paramedic job description are written as two documents for that reason.
How to hire EMTs
EMT hiring is a volume game, and your pool includes people who are not EMTs yet. The services that stay staffed recruit at three stages at once:
- Certified EMTs working somewhere else: at another service, a hospital, an event medical company, or outside healthcare altogether. They respond to a better schedule or a pay step they can see.
- Students in or finishing an EMT course. Build relationships with local course instructors and community colleges, and advertise a paid role that starts when they pass.
- People who have never considered EMS. If you pay for the EMT course in return for a work commitment, advertise that first. It turns a credentialed hire into an entry-level one.
How to hire paramedics
Paramedics are fewer, more experienced, and choose between employers on the things around the pay: unit staffing, call volume, schedule and management. A paramedic is almost always an EMT first, so the strongest paramedic pipeline is your own EMTs. Advertise the paramedic school support you offer, in the ad, with the commitment it requires.
For external paramedic hires, the ad should answer what an experienced clinician checks: ALS unit configuration (paramedic with EMT partner, or dual medic), 911 versus interfacility, the protocols they will work under, and the pay for the shift pattern you run. Use our EMT and paramedic interview questions for the conversation after the application.
Where to find EMTs and paramedics
- Local EMT and paramedic courses. Ask to speak to each cohort, offer ride-alongs, and hire graduates before they finish their exams.
- Volunteer fire and rescue companies. Many volunteers hold EMT certification and would take paid shifts.
- Hospital emergency departments. ER techs with EMT certification sometimes want back on a truck.
- Out-of-state clinicians, especially where the EMS Compact makes the move simpler.
- Your own crews. A referral bonus paid at 90 days reaches the people your EMTs already ride with.
- Facebook and Instagram. Most working EMTs are not on job boards. Social ads reach them between calls, and they reach the certified EMT who left the field and would come back for the right schedule.
Employment ads on Meta run in the Employment special ad category: no targeting by age, gender or ZIP code, and location targeting needs at least a 15-mile radius. For a service covering a county, that radius is rarely a constraint. If you also hire non-certified drivers, see how to recruit ambulance drivers.
What the EMT or paramedic job ad must say
EMS candidates screen on the schedule before the pay, and on the pay before anything else. The first two lines of the ad carry the certification level, the hourly rate and the shift pattern in full (12s, 24s, 24/48 or 48/96). Then call volume, 911 or interfacility, whether new EMTs ride with an experienced partner, and what you pay for (EMT course, paramedic school, licensing).
Sample EMT ad: "EMTs, [Service], [County]. $[rate]/hr, 24/48 schedule, sleep quarters at every station. New EMTs ride with a senior partner for their first weeks. We pay for paramedic school. State EMT certification required; we help with out-of-state licensing. Apply in two minutes."
Headline set to test:
- EMTs: $[rate]/hr on a 24/48, and we pay for medic school
- Paramedics: dual-medic ALS units, [call volume] calls a shift
- Finishing your EMT course? Start with us the week you pass
Only publish the lines that are true for your service, and fill in real numbers before the ad runs.
Screening questions for EMT and paramedic applications
Certification numbers, expiry dates and employment history belong on the phone, not on a phone-sized form. Four or five questions are enough:
- What is your current certification level: EMT, Advanced EMT, Paramedic, or in training? (Knockout only for the level the job legally requires, and not at all if you hire students.)
- Which state are you licensed in?
- Do you have a valid driver's license?
- Which shift patterns could you work?
- When could you start?
Leave background checks, driving records and drug screening to later steps in the process. Our guide to pre-screening questions covers what not to ask at this stage.
How to recruit EMTs and paramedics: speed wins
A certified EMT who applies on a day off is often applying to several services. The first one to call usually gets the ride-along. Text within minutes, offer two interview or ride-along times, and follow up the next day if there is no reply. Boostpoint Connect sends an instant text when someone applies through Boostpoint Attract, runs automated text sequences for each job, and gives your team a shared two-way inbox, with A2P 10DLC registration handled by Boostpoint. It does not schedule interviews; your team books the time in the text thread.
For a larger service with openings at many stations in your applicant tracking system, Boostpoint Programmatic 2.0 takes your XML job feed, runs one Meta ad per job, and sends each applicant's contact details, screening answers and a resume-formatted candidate summary to the individual job in your ATS. Ads start and stop with the feed.
What it costs to recruit EMTs and paramedics
Boostpoint's 2026 benchmark does not report EMS as its own role family, and none of its fifteen families is an EMS family. The nearest published figure is the Healthcare & Senior Living sector, which covers healthcare and senior living employers broadly rather than EMS specifically: a median of $15.42 per applicant, middle half $7.89 to $39.61, blended $11.47, and a 16% apply rate. Those are costs advertisers paid, for advertising only; cost per applicant is not cost per hire.
Where a campaign lands inside that range depends mostly on what happens after the click. The apply experience explains 70% of cost variation between campaigns. Campaigns converting under 5% of clickers paid $53.77 per applicant; those converting 20-35% paid $4.41. See the full tables on our benchmarks page.
The first 90 days
The expensive EMT is the one who finishes orientation and leaves. Pair new EMTs with experienced partners for a defined period, publish the pay step at 12 months, and check in by text after the first few shifts. Our page on first-90-days turnover covers the onboarding side.
Frequently asked questions
How do you hire EMTs quickly?
Run a posting that leads with the hourly rate, the shift pattern and the certification level, reach certified EMTs with local Facebook and Instagram ads, keep the application to four or five questions, and text every applicant within minutes with a ride-along or interview time.
How do you recruit EMTs?
Recruit at three stages: certified EMTs working elsewhere, students in local EMT courses, and people who would train if you paid for the course. Work with course instructors, volunteer squads and your own crews for referrals, and use social ads to reach EMTs who are not on job boards.
How do you hire paramedics?
Advertise the paramedic role separately from the EMT role, with its own pay range. Lead with unit configuration, call volume, 911 or interfacility work and the schedule, and build an internal pipeline by paying for paramedic school for your own EMTs in return for a work commitment.
How do you recruit paramedics from other states?
Check whether your state is active in the EMS Compact. Clinicians with a valid, unrestricted license in a participating state are granted a privilege to practice across participating states. If your state is not active, say in the ad that you will help with licensing paperwork.
Should EMTs and paramedics be hired with one job posting?
No. A combined title reads as a paramedic job to EMTs and as EMT pay to paramedics. Run two postings with two pay ranges, or state exactly which level the pay range applies to.
Is National Registry certification required to work as an EMT?
It depends on the state. The National Registry certifies EMRs, EMTs, Advanced EMTs and paramedics, but the legal authority to practice is the state license, and whether a state requires Registry certification varies by state. Only list the Registry in your ad if your state requires it.
What screening questions should an EMT application ask?
Certification level, state of licensure, whether the applicant has a valid driver's license, which shift patterns they can work, and when they can start. Certification numbers, background checks and driving records can wait for later steps.
How much does it cost to recruit EMTs on Facebook?
Boostpoint's 2026 benchmark does not break EMS out as a role family. The Healthcare & Senior Living sector had a median of $15.42 per applicant, with the middle half of campaigns between $7.89 and $39.61. Figures are advertising only and are not cost per hire.
Reach certified EMTs and paramedics between calls
Boostpoint Attract runs your EMT and paramedic ads on Facebook and Instagram with the creative made for you, Boostpoint Connect texts each applicant the moment they apply, and Boostpoint Programmatic 2.0 turns a multi-station job feed into one ad per opening.
Book a DemoSources: National Registry of Emergency Medical Technicians, certification levels and Certification and Licensure statement; EMS Compact (REPLICA), emscompact.gov; BLS Employment Projections 2025-35 and BLS, May 2025 median annual wage (Emergency medical technicians, 29-2042; Paramedics, 29-2043); Boostpoint 2026 Social Job Advertising Benchmark. Read at source 29 September 2026.