Recruitment Terms & Definitions

What is Recruitment Marketing?

Recruitment marketing employs marketing strategies for effective and efficient hiring. It’s a strategic investment that enhances your organization’s ability to attract and retain the best workers.

In recruitment marketing, you apply strategies from regular marketing and apply them to hiring. Rather than drawing in customers, you captivate candidates and shine a spotlight on the company’s employer brand rather than its commercial one. Think of it as the art of making your company look irresistible to potential hires and turning your talent search into a highly successful endeavor.

What is digital recruitment marketing?

Digital recruitment marketing refers to the use of digital channels, platforms, and technologies to strategically promote an employer brand, engage with potential candidates, and attract top talent. This approach leverages online tools and techniques to reach a broader and more targeted audience in the job market. Digital recruitment marketing encompasses various strategies, including social media campaigns, search engine optimization (SEO), content marketing, email marketing, and online advertising. The goal is to create a strong online presence, enhance the visibility of job opportunities, and build relationships with candidates through digital platforms to effectively meet recruitment objectives.

Why is recruitment marketing important?

Recruitment marketing is essential because it helps organizations attract and engage the right candidates in a competitive job market. By promoting their employer brand, showcasing company culture, and utilizing targeted strategies, employers can stand out and reach potential hires who are the best fit for their roles. This not only reduces time-to-fill positions but also leads to cost-efficient hiring and improved candidate experiences, ultimately contributing to the overall success.

Furthermore, recruitment marketing enables Talent Acquisition teams to adapt to changing market conditions, build talent pipelines, and align their hiring efforts with broader business goals. It also emphasizes compliance with diversity and inclusion principles, ensuring that job postings and branding efforts adhere to relevant laws and regulations.

What is a recruitment strategy?

A recruitment strategy is a specialized subset of an organization’s overall recruitment strategy. It focuses on the marketing and branding aspects of the recruitment process to attract and engage potential candidates. This strategy helps you promote your organization as an attractive employer and your job openings as compelling career opportunities. Here are the key elements of a recruitment marketing strategy:

  • Candidate persona development
  • Employer branding
  • Brand voice
  • Social media recruiting
  • Social media advertising
  • Nurturing talent pipelines
  • Follow-up systems
  • Content creation
  • Multi-channel approach
  • Data and analytics
  • Budget and resource allocation

What is the difference between recruitment and recruitment marketing?

While recruitment is the overall process of hiring employees, recruitment marketing is a specialized aspect that involves the strategic promotion of the employer brand to attract and engage top talent. By combining both, organizations can enhance their ability to attract and retain the best candidates in a competitive job market.

What is the difference between employer branding and recruitment marketing?

Employer branding is a comprehensive and long-term strategy that goes beyond the hiring process. It involves shaping the company’s image as an employer of choice, emphasizing its unique qualities, and fostering a positive workplace culture. On the other hand, recruitment marketing is a more tactical and short-to-medium term approach. It leverages specific activities and strategies to promote the employer brand and attract potential candidates.

What does a marketing recruiter do?

A marketing recruiter is a professional responsible for finding, attracting, and hiring candidates for marketing positions within a company. Their role is crucial in ensuring that the marketing team has the right talent to meet organizational goals and objectives. Here are some of the key responsibilities and activities typically associated with a marketing recruiter:

  • Collaborating with hiring managers and other stakeholders to understand the specific skills, qualifications, and attributes required for various marketing roles.
  • Develop detailed and compelling job descriptions and profiles that accurately reflect the requirements and expectations for each marketing position.
  • Utilizing various sourcing methods, including online job boards, social media platforms, professional networks, and industry events, to identify and attract qualified marketing professionals.
  • Working closely with the marketing team to enhance the employer brand and create compelling narratives that attract top marketing talent. Showcasing the company’s unique selling points as an employer.

What is the objective of recruitment marketing?

The primary objective of recruitment marketing is to strategically promote and enhance the employer brand to attract, engage, and ultimately recruit top talent for a company. This involves employing marketing principles and techniques to create a positive and compelling image of the organization as an employer of choice.

How do you create a marketing recruitment strategy?

To create a marketing recruitment strategy, start by understanding the specific needs of the marketing team and the organizational goals. Develop detailed and compelling job profiles that reflect the skills and qualities required. Utilize a mix of online job platforms, social media, and industry events to attract top marketing talent. Finally, consistently evaluate and refine the strategy based on recruitment metrics and feedback from hiring managers to ensure its effectiveness.

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