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People who want event work are rarely searching job boards for it. Boostpoint runs usher and event staff ads on Facebook and Instagram, including hiring-event ads before a season opens.

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Hiring guideRead at source, 29 September 2026

How to Recruit Ushers: Where to Find Event Staff and How to Fill a Season

To recruit paid ushers for a venue, recruit a crew before the season, not one person at a time. Advertise on social media to students, retirees and people with day jobs who want flexible evening and weekend work, and lead with the hourly rate, the kind of events and how shifts are picked. Run a group hiring event with offers on the day, keep the online application to availability and a few yes/no questions, and check the federal child labor rules before you hire anyone under 16.

Who you are recruiting

BLS counts ushers with lobby attendants and ticket takers. The occupation had 124,500 jobs in 2025 and is projected to reach 125,600 by 2035, a 0.9 percent increase, yet BLS still projects about 27,300 openings a year (BLS Employment Projections 2025-35). Almost none of the hiring comes from growth; it comes from people leaving. The typical entry requirement is no formal educational credential and short-term on-the-job training, and the May 2025 median annual wage was $32,910 (BLS, May 2025 median annual wage).

That profile tells you how to recruit. Ushers are not a scarce skill. They are people who want some extra income on their own schedule and like being around games, shows and crowds: college students, retirees, teachers and other day-job workers, and fans of your team or venue. Our usher job description covers duties, pay by setting and a template.

Where to find ushers

  • Your own audience. Season ticket holders, members and newsletter subscribers already love the venue. Tell them you are hiring.
  • Colleges near the venue. Students want evening and weekend work that fits classes. Student employment offices and campus groups can share your posting.
  • Retirees. Retirees who want to stay active are a natural fit for event work. Say that shifts are flexible and name the perks, such as seeing the show.
  • Current staff referrals. Ushers often bring friends. A small bonus after a set number of shifts is worth paying.
  • Facebook and Instagram job ads. People who would enjoy event work are rarely searching for it, so the ad has to find them. Meta employment ads cannot target by age, gender or ZIP code and need at least a 15-mile radius (how the special ad category works), which suits a venue that draws staff from across a metro.

Run a hiring event before the season

Filling a crew of dozens one interview at a time wastes weeks. Book one or two hiring days a few weeks before opening, advertise them on social, and make offers on the spot to people who meet the basics. Our guide on how to promote a hiring event walks through the timing and the ads. Hold it in the venue itself so candidates see where they will work.

What to pay ushers

Start from the $32,910 BLS median and check what nearby venues, restaurants and retailers pay for evening work, since those are your real competitors for the same people. Pay differs by setting; the job description page shows BLS medians for movie theaters, spectator sports and event promoters. Beyond the rate, the things that move applicants are free tickets or event access, meals on shift and a clear minimum number of shifts.

How to write the usher ad

The candidate checks three things: the rate, what kind of events, and how much flexibility they get. Put those first. Sample headlines:

  • “Event Ushers: concerts and games downtown. Pick your shifts.”
  • “Theater usher, evenings and weekend matinees. See the shows you work.”
  • “Stadium event staff for the season. Great for students and retirees.”

Be honest about stairs and hours on your feet, and about late finishes. Say how shifts are offered (app, schedule posted weekly, sign-up sheet) and the minimum you expect per month.

Age rules for evening event work

Federal rules allow 14- and 15-year-olds to work only in the occupations listed in 29 CFR 570.34, and ushering is not named on that list, so get advice before hiring that age group for usher duties. Where their work is permitted, 29 CFR 570.35 limits them to outside school hours, no more than 3 hours on a school day and 18 hours in a school week, and work between 7 a.m. and 7 p.m. (9 p.m. from June 1 through Labor Day). That rules out most evening events for that age group during the school year. States add their own rules, which vary by state, so check yours before setting a minimum age.

Screening questions for a mobile application

  • Can you work evenings and weekends when events are scheduled? (knockout)
  • Can you stand, walk and climb stairs for a full event? (knockout)
  • Are you at least the minimum age for this job? (knockout; state the age in the ad)
  • About how many events a month would you like to work? (not a knockout; it helps you plan the crew)

Speed and follow-up

Event candidates lose interest quickly. Text an invitation to the hiring event or an interview slot within minutes of each application, and send a reminder message with parking and entrance details. Training new ushers together on one night before the first event also saves your supervisors repeat sessions.

What an usher applicant costs on Meta

Boostpoint’s 2026 Social Job Advertising Benchmark does not segment ushers or event staff, so there is no usher-specific figure. Across all roles, the median campaign cost $13.88 per applicant and the middle half ran $6.48 to $29.74. What moves an individual campaign most is the apply rate: campaigns converting 20 to 35 percent of clickers ran $4.41 per applicant, against $53.77 under 5 percent. A short, mobile application is the biggest lever you control. See the full benchmark. If you also staff security for the same events, see how to hire security guards.

Frequently asked questions

How do you recruit ushers?

Recruit a whole crew before the season with social ads aimed at students, retirees and day-job workers, run a hiring event with offers on the day, and keep the application to availability and a few yes/no questions.

Where can I find ushers for my venue?

Among your own season ticket holders and members, nearby college students, retirees, and referrals from current staff. Facebook and Instagram ads reach the many people who would enjoy event work but are not searching for it.

How much do ushers make?

BLS reports a May 2025 median annual wage of $32,910 for ushers, lobby attendants and ticket takers. Pay varies by setting, and perks such as event access and meals on shift matter to applicants.

How old do you have to be to work as an usher?

It depends on your state and your venue. Federally, 14- and 15-year-olds may work only in the occupations listed in 29 CFR 570.34, which does not name ushering, and only between 7 a.m. and 7 p.m. (9 p.m. from June 1 through Labor Day) under 29 CFR 570.35, which limits evening event work for that age group.

What should an usher job ad include?

The hourly rate, the kind of events, how shifts are chosen and the minimum per month, plus honest notes on stairs, standing and late finishes. Add perks like event access if you offer them.

How do I recruit volunteer ushers for a church?

Start with personal invitations from current ushers and leaders, then give a clear description of the commitment, a short training, and pairing each new usher with an experienced one. The paid-staff advice on this page about clear expectations and quick follow-up applies too.

How much does it cost to recruit ushers on Facebook?

Boostpoint's 2026 benchmark has no usher-specific figure. Across all roles the median campaign cost $13.88 per applicant. Cost per applicant is not cost per hire.

Staffing a season of events?

Boostpoint Attract runs your usher and event staff ads on Facebook and Instagram, including ads for a pre-season hiring event, with all the creative made for you. Add Boostpoint Connect to text every applicant the moment they apply. See pricing or book a demo.

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Sources: BLS Employment Projections 2025-35 and May 2025 median annual wage (ushers, lobby attendants and ticket takers, SOC 39-3031); 29 CFR 570.34 and 570.35 (eCFR); Boostpoint 2026 Social Job Advertising Benchmark. Read at source 29 September 2026.