What is social recruiting?

Social recruiting is a modern approach to Talent Acquisition that utilizes various social media platforms as tools to attract, engage, and hire candidates for job openings faster than traditional recruiting tactics such as hiring with job boards. As a recruiter, it’s important to understand that social recruiting isn’t just about posting jobs on platforms like LinkedIn, Facebook, Instagram, or TikTok. It’s about leveraging the power of these platforms to gain visibility and the attention of engageable audiences, build relationships, showcase your employer brand, and connect with potential candidates in a more personalized and interactive way.

Social media advertising is a key part of social recruiting. It is crucial for hiring success due to its vast reach and ability to target specific demographics, interests, and professional backgrounds. Targeted advertising ensures that job postings are seen by the most relevant candidates, increasing the likelihood of attracting qualified applicants. Additionally, social media advertising offers cost-effectiveness, engagement opportunities, and measurable results, making it an essential tool for recruiters seeking to optimize their recruitment efforts.

Which social recruiting platform is the best?

Although you can use job search chats on Twitter and find millions of professional profiles on LinkedIn, Facebook provides you with a benefit that no one else can: the highest job visibility. With an incredible number of 285 million active users in North America, Facebook is the most popular social networking platform in the region. As Facebook has the biggest user base in the world, you can get more potential candidates to see your jobs on this platform than anywhere else. Another reason why Facebook is the best social recruiting platform is its ability to get your jobs in front of passive job seekers too. That’s where Boostpoint comes in. Boostpoint is the #1 tool suite for recruitment marketing that multiplies your candidates compared to job boards through dynamic social media recruiting. With hyper-targeted job ads on social media platforms like Facebook, Instagram, and TikTok, we put your job ads directly in front of the perfect candidates while they’re scrolling through their feeds – including passive job seekers. Click here to learn how you continuously attract a flood of new applicants while saving up to 88% on your cost per lead using Boostpoint.

How can you measure the success of your social recruiting strategy?

Measuring the success of your social recruiting strategy is essential to understand what’s working well and where there’s room for improvement. Here’s a breakdown of how you can effectively measure the success of your social recruiting strategy:

1. Engagement metrics: Look at metrics such as likes, shares, comments, and clicks on your social media job postings. Higher engagement indicates that your content is resonating with your audience and generating interest in your job opportunities.
   
   
2. Follower growth: Monitor the growth of your social media followers over time. A steady increase in followers indicates that your social recruiting efforts are expanding your reach and attracting a larger audience of potential candidates.
   
   
3. Quality of applicants: Assess the quality of candidates who apply for your job openings through social media channels. Are they meeting the qualifications and requirements you’re looking for? Tracking this metric helps you gauge the effectiveness of your social recruiting efforts in attracting suitable candidates.
   
   
4. Conversion rates: Measure the conversion rates of candidates who apply for jobs after interacting with your social media content. This helps you understand how successful your social recruiting efforts are at driving actual applications and conversions.
   
   
5. Time to hire: Analyze the time it takes to fill positions through social recruiting compared to other recruiting channels. A shorter time to hire suggests that your social recruiting strategy is effective in quickly identifying and securing top talent.
   
   
6. Cost per hire: Calculate the cost per hire for candidates sourced through social media channels. Comparing this metric to other recruiting channels can help you determine the cost-effectiveness of your social recruiting strategy.
   
   
7. Employee referrals: Track the number of employee referrals that originate from social media platforms. An increase in employee referrals suggests that your employees are actively engaged in sharing job opportunities with their networks, which can be a sign of a successful social recruiting strategy.

By regularly monitoring and analyzing these metrics, you can gain valuable insights into the effectiveness of your social recruiting strategy and make informed decisions to optimize your recruitment efforts.