Most physical therapists you want are already employed and not reading job boards. We put your PT opening in front of them on Facebook and Instagram.
Book a demoHiring guideRead at source, 29 September 2026
How to Hire Physical Therapists: Finding a Licensed PT Who Already Has a Job
To hire physical therapists, recruit employed PTs rather than waiting for applicants: build relationships with Doctor of Physical Therapy programs through clinical rotations, ask your own therapists for referrals, and run local social ads that show pay, caseload and schedule up front. Keep the application short, screen only for a license valid in your state (or a PT Compact privilege), and call within the day. In Boostpoint's 2026 benchmark, therapy roles had the highest cost per applicant of any family, so every step that loses a candidate is expensive.
Who you are actually hiring
Physical therapists are a small, highly credentialed workforce. BLS Employment Projections 2025-35 count 283,700 physical therapists employed in 2025, projected to reach 317,600 by 2035 (an 11.9 percent increase), with about 13,400 openings a year. The median annual wage was $102,760 in May 2025 (BLS, May 2025 median annual wage).
The BLS Occupational Outlook Handbook lists where they work: offices of physical therapists (36%), hospitals (26%), home healthcare services (11%) and nursing facilities (6%), with 4% self-employed. That spread matters for recruiting. An outpatient orthopedic PT, a hospital acute-care PT and a home health PT are reading your ad with very different questions, and a single generic posting speaks to none of them.
License and education facts to get right
- Degree. BLS states that physical therapists need a Doctor of Physical Therapy (DPT) degree from an accredited program, and that programs typically last 3 years.
- License. BLS: "All states require physical therapists to be licensed, which includes passing a qualifying exam." That exam is the National Physical Therapy Examination, run by the Federation of State Boards of Physical Therapy. BLS notes states may add a law exam and a criminal background check, and continuing education is typically required to keep the license.
- Compact privilege. The PT Compact lets a therapist practice in another member state on a compact privilege. The therapist's home state and your state both need to be actively issuing and accepting compact privileges; the compact map shows which states are, and which have enacted the compact but are not yet issuing or accepting privileges. Check it before you promise a candidate they can start on a privilege.
Requirements vary by state. Verify every license with the state board before the offer, and say in the ad exactly which license the role needs.
How to recruit physical therapists who are not looking
A licensed PT with a stable caseload rarely searches job boards. They change jobs when something at their current employer pushes them (productivity targets, documentation after hours, no mentorship, a commute) and a better option happens to be in front of them that week. Recruiting physical therapists is therefore mostly about being visible, specific and fast, not about writing a longer posting.
Three things reliably move an employed therapist:
- A real caseload and productivity number. The single question most PTs want answered is how many patients a day and what the productivity expectation is. If yours is reasonable, it is your best recruiting line.
- Documentation time that is paid. Charting at home unpaid is a common reason therapists leave. If your schedule protects documentation time, say so.
- A pay range, and how the pay is built. Salary, per-visit or hourly, and any productivity bonus. Therapists compare offers side by side.
Where to find physical therapists
- DPT programs and clinical rotations. The strongest long-term source. Take students on clinical rotations, give them a good experience, and make them an offer before graduation. New graduates still need to pass the licensing exam, so plan the start date around it.
- Your own therapists' networks. PTs know classmates, former colleagues and clinical instructors. A referral bonus paid in stages (part at start, part after a set tenure) keeps it tied to people who stay.
- PTs working per diem elsewhere. Many therapists pick up per diem home health or weekend hospital shifts. A per diem role with you is often the trial run that becomes a full-time move.
- Local social ads. Facebook and Instagram reach licensed therapists who are not looking, in the area you need them. Meta employment ads run in the Employment special ad category, so you target by location (at least a 15-mile radius), not by age, gender or ZIP code. The ad copy, not the targeting, is what finds the PT.
- Job boards, honestly. Worth posting, because active job seekers use them, but for a licensed PT the board mostly reaches the minority who are already looking and are applying to several practices at once.
- Staffing agencies. Useful to cover a gap, expensive as a strategy. Our therapy staffing costs page covers what agencies charge compared with recruiting direct.
What your physical therapist job ad must say
A PT reads the first two lines of an ad on a phone and decides. Lead with what they check first:
- Setting and patient population. Outpatient ortho, acute care, inpatient rehab, skilled nursing or home health, and the typical patient.
- Caseload and schedule. Patients or visits per day, the productivity expectation, days and hours, and whether weekends rotate.
- Pay range and structure. The actual range, plus how productivity bonuses or per-visit rates work.
- Support. Mentorship for new graduates, continuing education allowance, and whether there are PTAs and aides on the team.
- License line. "Active PT license in our state, or license-eligible, or a PT Compact privilege for our state" (the last part only if your state is actively accepting privileges).
Sample ad headlines for a PT opening: "Outpatient PT, 11 patients a day, no charting at home." "Home Health PT: set your own route, paid per visit." "New grad PTs: 12 months of structured mentorship, start after your exam." Write the one that is true for your clinic.
Screening questions for a mobile PT application
Keep knockouts to what is legally required. For a physical therapist, that is almost always one question:
- "Do you hold a physical therapist license valid in our state, or a PT Compact privilege for our state, or will you by the start date?" (Yes / No / I am a new graduate sitting for the exam.)
Then add two or three non-knockout questions that help the recruiter call: which setting they prefer, full-time or per diem, and the best time to call. Skip resume uploads on the first step. A licensed PT applying from a phone will not dig for a file, and you will verify the license and history later anyway.
Speed and follow-up
An employed therapist who taps "apply" on a Tuesday evening is having a bad week at their current job. Reach them before it passes. Text within minutes, name the clinic director who will call, and offer a short call that week, including an evening option. Invite strong candidates to shadow for an hour; seeing the gym and the team does more than any description. Our physical therapist interview questions cover the interview itself.
What recruiting a physical therapist costs
The Therapy (PT / OT / SLP) family in Boostpoint's 2026 Social Job Advertising Benchmark had the highest cost per applicant of all fifteen role families:
| Measure | Figure |
|---|---|
| Median campaign cost per applicant | $74.62 |
| Middle 50% of campaigns | $44.85 to $171.40 |
| Blended cost per applicant | $64.12 |
| Apply rate (clickers who finished the form) | 5% |
The 5% apply rate is the story. Across the benchmark, the apply experience explained 70% of the variation in cost between campaigns; campaigns with apply rates under 5% averaged $53.77 per applicant, while the 5-10% band averaged $23.13. For a therapy role, a shorter form with one license question is the biggest lever you control. Costs are what advertisers paid, and cost per applicant is not cost per hire.
Physical therapists vs physical therapist assistants
A physical therapist assistant works under a PT's direction, holds a different credential and is recruited from different programs. If you need both, run separate ads. Our guide to recruiting physical therapist assistants and the PTA job description cover that role.
The first 90 days
Most early resignations trace back to caseload and documentation. Ramp new hires to full caseload on a written schedule, protect charting time during the ramp, and assign a named mentor, especially for new graduates. Check in at 30, 60 and 90 days and ask directly whether the job matches the ad. If it does not, fix the ad before you hire the next one. More on healthcare hiring is on our healthcare recruiting hub.
Frequently asked questions
How do you hire physical therapists?
Recruit employed therapists rather than waiting for job board applicants. Build DPT program relationships through clinical rotations, ask your PTs for referrals, and run local social ads that state pay, caseload and schedule. Keep the application to a license question and contact details, and call within the day.
How do you recruit physical therapists?
Lead with what a PT checks first: setting, patients per day, productivity expectation, pay range and whether documentation time is paid. Put that in front of licensed therapists in your area on Facebook and Instagram, and follow up by text within minutes of an application.
Where can I find physical therapists to hire?
Doctor of Physical Therapy programs (through clinical rotations), your own staff's networks, therapists already working per diem in your area, local social ads and job boards. Staffing agencies can cover a gap but cost more than recruiting direct; see our therapy staffing costs page.
What license does a physical therapist need?
BLS states that all states require physical therapists to be licensed, which includes passing a qualifying exam, and some states add a law exam and a criminal background check. A therapist can also practice in a PT Compact member state on a compact privilege if their home state and the practice state are both actively issuing and accepting privileges. Verify with your state board.
How much do physical therapists make?
The BLS median annual wage for physical therapists was $102,760 in May 2025. Pay varies by setting, region and structure (salary, hourly or per visit), so state your own range in the ad.
What does it cost to get a physical therapist applicant on social media?
In Boostpoint's 2026 Social Job Advertising Benchmark, the Therapy (PT / OT / SLP) family had a median of $74.62 per applicant, with the middle half of campaigns between $44.85 and $171.40. The apply rate was 5%, so a short application is the biggest cost lever. Cost per applicant is not cost per hire.
Can I hire a new graduate physical therapist before they pass the exam?
You can make an offer to a new graduate, but they need a license before practicing as a PT. Check your state board's rules for new graduates, and plan the start date around the exam and licensing timeline.
What should a physical therapist job ad include?
Setting and patient population, caseload and productivity expectation, schedule, pay range and structure, mentorship or continuing education support, and a one-line license requirement.
Put your PT opening in front of therapists who are not looking
Boostpoint Attract runs your physical therapist ads on Facebook and Instagram with the creative made for you, and Boostpoint Connect texts every applicant the moment they apply so your clinic director reaches them first. See pricing or book a demo.
Book a DemoSources: BLS Occupational Outlook Handbook, Physical Therapists; BLS Employment Projections 2025-35 and BLS, May 2025 median annual wage (SOC 29-1123); Physical Therapy Licensure Compact; Federation of State Boards of Physical Therapy; Boostpoint 2026 Social Job Advertising Benchmark. Read at source 29 September 2026.