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The Boostpoint® Blog
Benchmarks, playbooks and field notes on frontline recruiting: what an applicant costs, how to write a job ad people finish, and what changes when the job board stops working.
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Jul10
Beyond Job Boards: 5 Alternative Channels for Sourcing Talent (With Cost per Applicant)
Last updated August 2026. This guide also covers what our earlier post on social media advertising as a job board alternative said. Job boards reach …
May27
Mapping the Candidate Journey: The Touchpoints That Make or Break Frontline Recruiting
Last updated August 2026. A candidate journey map lists every point where a candidate interacts with your company — the ad, the application, the first ...
May22
Gen Z Recruiting: 8 Trends and How to Hire Gen Z Workers in 2026
Last updated August 2026. This post absorbs our earlier guide to hiring Gen Z. Gen Z — born roughly 1997 to 2012 — is now ...
Apr22
The Recruitment Marketing Funnel: Stages, Conversion Rates and How to Fix Each One (2026)
Last updated August 2026. This guide absorbs our earlier “How to build a recruitment marketing funnel” post and adds real conversion rates from 891 frontline ...
Apr15
Unlocking Success: The Best Recruitment Marketing Strategies for Small Business Owners
Why Recruitment Marketing Matters for Small Business Owners Recruitment marketing strategies empower small business owners to compete effectively for talent acquisition despite tight budgets and ...
Apr08
Social Media Recruiting: Strategies That Work for Hourly Roles (2026)
Last updated August 2026. This post absorbs our earlier pieces on starting small with social recruiting, sourcing candidates with social ads, and how social media ...
Mar11
Recruitment Marketing: Why Building Relationships Beats Collecting Resumes
Most recruiters think recruitment marketing is simply about collecting resumes. However, at its core, recruitment marketing is about building lasting relationships. Rather than solely focusing ...
Feb27
How to Craft High-Converting Job Ads on Social Media
If you’re looking for a way to drive more qualified candidates into your pipeline—fast—social media ads are a proven, cost-effective tool. Platforms like Facebook, Instagram, ...
Jul24
7 Recruitment Marketing Tips Backed by Campaign Data (2026)
Last updated August 2026. Most recruitment marketing tips are opinions. These seven are the things that moved cost per applicant, apply rate and interview rate ...
Jun25
How to Improve Your Candidate Experience: The Two Levers That Matter and Nine Fixes
Last updated August 2026. Candidate experience is how it feels to apply to, hear from and interview with your company — and for frontline roles ...