As we approach 2025, recruitment marketing is evolving faster than ever. To stay ahead of the game, you must embrace new technologies, adapt to changing candidate preferences, and create more engaging, personalized experiences. Let’s see the strategies that will dominate recruitment marketing in the upcoming year, so that you can attract TOP talent in a competitive job market.
Automate with AI
AI will be transforming recruitment marketing in 2025, and if you haven’t hopped on board yet, now’s the time. In the U.S., 83% of employers already use AI-driven tools to find candidates and make their hiring process more efficient.
AI can assist you in everything from candidate sourcing to resume parsing, ensuring that only the most qualified candidates reach the interview stage. Despite the initial skepticism about “robotic” interactions, this technology continues to improve and can now provide a more human-like experience in recruitment. Just like Create.AI, our cutting-edge AI Writing Assistant that we specifically built for Talent Acquisition teams to help them save 90% of their time. Create.AI generates a wide range of original recruitment content from job descriptions to emails to social media posts.
Leverage data driven recruiting
Data driven recruiting has been gaining momentum over the past few years, and with new tech rolling in, it’s only going to get bigger. By 2025, we can expect even more advanced tools that help you streamline your hiring process using data and analytics.
The heart of this approach is tracking and reporting on candidates. For instance, you can monitor where your best applicants are coming from and double down on what works. Or, if data shows that candidates are dropping off at a specific stage in the application process, you can tweak that part for a smoother experience. The insights you pull from your reports can drastically improve your overall recruiting process and increase the number of hires. Refining your strategy through data-driven recruiting will help you attract more high-quality applicants.
Invest in your employer brand
How strong is your employer brand? Are you showcasing your company culture in the right ways? In 2025, recruitment marketing will push even harder on building a brand that stands out. Over 78% of candidates consider your employer brand before applying for your open roles. It makes sense, right? First impressions are everything, and people don’t want to invest their time in a company that doesn’t resonate with their values or seem appealing.
Investing in your employer brand means paying attention to every detail – from job application to employee testimonials to behind-the-scenes looks. These elements can create a powerful employer brand experience that significantly influences candidates when deciding where to take the plunge. Ultimately, your employer brand answers the most important question in seconds: Does it look like a place they’d love to work?
If you’re ready to take your employer brand to the next level, Boostpoint can help you achieve that with captivating social media ads campaigns. Learn more here.
Optimize your candidate experience
Candidate experience will continue to be a key focus in 2025. Candidates expect a smooth, mobile-friendly application process, and features like one-click apply forms and automated follow-ups are becoming the new norm.
To attract the right talent, you also need to start with compelling job ads that grab attention. Boostpoint’s captivating social media ads combine eye-catching visuals with engaging, easy-to-read job descriptions that highlight the benefits of joining your team. This way, when candidates see your ads, they’re stopping to learn more and getting excited about the opportunity.
Now, how can you make the application process even better? Start by simplifying it. Honestly, filling out job applications can feel like a daunting task. Research shows that 60% of candidates abandon applications that take longer than 15 minutes. That’s a significant drop-off that you want to avoid. With Boostpoint’s Quick Apply forms, your candidates can apply in under 1 minute, dramatically reducing friction and stress. This streamlined approach not only helps keep candidates engaged but also boosts your chances of converting interest into applications.
Use social media advertising for candidate attraction
In 2025, social media advertising is going to be your go-to for finding talent. With over 300 million users in North America alone, social media is the largest candidate pool in history. Whether you’re looking for entry-level employees or seasoned professionals, social media allows you to tap into this vast pool and connect with the most individuals who align with your recruitment needs. Thanks to the hyper-targeting features of social media ads, you can reach individuals who perfectly fit your jobs in any location, even if they’re not registered on job boards.
Why stick with job boards when you can do better? Social media ads can multiply your candidates, speed up your hiring while saving your recruiting dollars. Boostpoint’s hyper-targeted social media ads generate 3x more candidates than Indeed, all at a fraction of job board costs. Our customers slash their cost per lead per up to 88% on average.
Utilize programmatic job advertising
Gone are the days of one-size-fits-all job postings. Programmatic job advertising is transforming the way you can promote your job openings by using machine learning to automatically buy and sell job ad placements online.
With Boostpoint Programmatic+, your job distribution takes advantage of social media, particularly platforms like Facebook and Instagram, which boast over 300 million users in North America alone. Our AI monitors job feeds, categorizes jobs based on specific details, and transforms them into not just job ads, but into captivating, relevant narratives.
The beauty of programmatic advertising is that it constantly tracks and adjusts based on performance metrics. If an ad isn’t performing well, the algorithm shifts focus to high-performing ads, ensuring your resources are allocated efficiently. Additionally, once a job is filled, the system halts ad spending automatically, so you’re not wasting your budget on irrelevant ads. This type of automation not only saves you time but ensures that your budget is optimized.
Embrace the power of Text Recruiting
Text messages have significantly higher conversion rates compared to emails or phone calls. Candidates are often bombarded with emails, many of which go unread. Only 20% of people open emails from recipients they don’t know, while 90% of text messages are opened.
Text recruiting cuts through the noise by offering a more personal, immediate way to communicate. Whether it’s sending a thank you for your application message, reminders about interviews, sharing job openings, or following up with candidates, you can establish a stronger, quicker connection with SMS.
Boostpoint’s cutting-edge SMS Automation tool built for recruitment has helped leading Talent Acquisition teams effortlessly double their interviews. Using Boostpoint, you can automatically follow up with those elusive candidates right after they apply. This ensures you reach them when they’re most receptive, leveraging the power of their preferred communication device to maximize your chances of securing TOP talent.
Wrap Up
In the new year, recruitment marketing will be all about blending automation with personal connection. With the right strategies in place, you’ll not only keep pace with industry changes but lead the charge. The tools are there for you to create deeper candidate connections, drive engagement, and make your hiring process more efficient. The road ahead is exciting — are you ready to seize it? Let’s step into 2025 with confidence and make your recruitment efforts stand out.
Sam Beiler
As the CEO and Co-founder of Boostpoint, Sam dedicates himself to empowering organizations in creating successful workplaces where team members can truly flourish in their strengths. He tirelessly works with this team to provide talent acquisition professionals with cutting-edge recruitment marketing tools that enable employers to attract top-tier talent faster.
