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The Boostpoint® Blog
Benchmarks, playbooks and field notes on frontline recruiting: what an applicant costs, how to write a job ad people finish, and what changes when the job board stops working.
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May27
Mapping the Candidate Journey: The Touchpoints That Make or Break Frontline Recruiting
Last updated August 2026. A candidate journey map lists every point where a candidate interacts with your company — the ad, the application, the first …
May22
Gen Z Recruiting: 8 Trends and How to Hire Gen Z Workers in 2026
Last updated August 2026. This post absorbs our earlier guide to hiring Gen Z. Gen Z — born roughly 1997 to 2012 — is now ...
Apr22
The Recruitment Marketing Funnel: Stages, Conversion Rates and How to Fix Each One (2026)
Last updated August 2026. This guide absorbs our earlier “How to build a recruitment marketing funnel” post and adds real conversion rates from 891 frontline ...
Apr15
Unlocking Success: The Best Recruitment Marketing Strategies for Small Business Owners
Why Recruitment Marketing Matters for Small Business Owners Recruitment marketing strategies empower small business owners to compete effectively for talent acquisition despite tight budgets and ...
Aug29
Recruiting? Get Ready for The September Surge
September is career wave season, sparking a flurry of job-hunting excitement. With vacations wrapped up and the kids back in school, people are ready to ...
Jul24
7 Recruitment Marketing Tips Backed by Campaign Data (2026)
Last updated August 2026. Most recruitment marketing tips are opinions. These seven are the things that moved cost per applicant, apply rate and interview rate ...
Jun25
How to Improve Your Candidate Experience: The Two Levers That Matter and Nine Fixes
Last updated August 2026. Candidate experience is how it feels to apply to, hear from and interview with your company — and for frontline roles ...
May23
5 Signs You Should Shorten Your Recruitment Time
Finding the perfect candidate can sometimes feel like searching for a needle in a haystack, but could it be that your hiring process is making ...
Apr17
Facebook Ads for Recruiting: The 2026 Guide for Frontline Employers
Last updated August 2026. This guide replaces our earlier posts on Facebook recruiting benefits, hiring tips and the end of Facebook Jobs — everything still ...
Mar28
How to Use Text Recruiting to Hire Faster (With 12 Templates)
Last updated August 2026. Text recruiting is using SMS as the main channel between a recruiter and a candidate: confirming an application, booking the interview, ...
Feb10
The Secret to Employee Retention
To build a healthy team that drives success, it’s not enough to simply hire great employees – you need to keep them engaged and happy ...
Feb08
How to Find More Candidates: 10 Ways That Work for Frontline Roles (2026)
Last updated August 2026. “How do I find more candidates?” usually has a hidden assumption: that the problem is reach. Sometimes it is. Just as ...
Jan31
Facebook Ads vs. Job Boards for Recruiting: Why Social Wins for Frontline Roles (2026 Cost Comparison)
Last updated August 2026. Job boards and Facebook ads do different jobs. A job board shows your role to people who came looking for a ...
Jan26
Why TikTok Ads are the Future of Recruitment Marketing
TikTok is the fastest-growing social media platform at the moment, and its enormous success is changing recruitment marketing. With TikTok becoming a part of everyday ...
Dec22
Quiet Quitting: What Is It and How to Prevent It?
Over the past few months, quiet quitting has been all over the media, so I think we must dig deeper — why is that? Although ...
Oct16
How to Shorten Your Application Process and Cut Time to Hire for Entry-Level Roles
Last updated August 2026. Short answer: to shorten the hiring timeline for entry-level roles, cut the application to under a minute on a phone (name, ...
Sep29
How to Create a Successful DE&I Recruiting Strategy
Diversity, Equity, and Inclusion (DE&I) recruiting has taken center stage in recent years, and for a good reason. It’s not just about checking off boxes ...
Sep19
Recruiting Seasons: When Are Candidates Most Likely to Apply?
If you ever assumed that seasons and job seekers’ demand are related, you were right. Just as old leaves shed, winter gives way to spring, ...
Sep15
How to Hire More Construction Workers
Feeling the pressure to find skilled construction workers? You’re not alone. The construction industry continues to face significant challenges in filling open positions, with demand ...
Aug23
6 Essential Automation Strategies for High-Volume Hiring
Balancing the need to fill positions quickly with the need to find qualified candidates can be a struggle, leading to potential compromises in candidate quality. ...
Jun20
The Best Advertising Strategies for Filling Your Open Roles Through Social Media Recruitment
Are you struggling to find the right candidates to fill your open roles? Social media recruitment may be the solution you have been looking for. ...
Nov24
New York City’s Pay Transparency Law: Here’s What You Need to Know
New York City’s new pay transparency law went into effect on 1 November, requiring the majority of employers to report salary ranges in job postings. Supporters ...
Sep25
Employer Branding for Frontline Employers: Examples, Strategy and How It Differs from Recruitment Marketing
Last updated August 2026. This guide consolidates our earlier posts on employer branding strategy, recruitment marketing vs. employer branding, and employer branding for manufacturers into ...
Mar14
Why You Can’t Find Employees in 2026 — and What to Do About It
Last updated August 2026 with the July 2026 jobs report. “Why can’t I find employees?” is the question we hear most from frontline employers, and ...
Feb15
Data Driven Recruiting: The Importance of Tracking and Reporting on Candidates
Hiring professionals who rely on traditional recruiting methods alone can only guess why their campaigns weren’t effective. They can’t find the hiring gap that weakens ...
Feb09
February 2022 Updates to Facebook Jobs Boards and Their Impact on Boostpoint®
[The official Boostpoint® response to our customers.] You might have seen in recent headlines or perhaps received marketing emails raising an alarm on changes ...
Dec16
Facebook Boosted Posts vs. Ads: What’s Best For Your Hiring Campaign?
Facebook advertising approaches are the most effective instrument for candidate attraction, and when you invest in ads, you want to make sure that your campaigns ...