Sourcing Candidates with Social Media Advertising

If you’re ready to say goodbye to job boards and desperate to find new sourcing solution channel, look no further. Social media advertising is all you need today to reach more candidates, get better quality leads, and all without straining your budget. 

Why should you use social media advertising for sourcing?

Social media advertising revolutionizes your recruitment process by leveraging the vast and diverse user base of social platforms. It allows you to precisely target potential candidates, enhancing the quality and relevance of your applicant pool. Plus, it offers unparalleled cost efficiency. Let’s dive into the specifics!

The largest candidate pool ever

With over 300 million users in North America alone, social media is the biggest candidate pool in history. This vast user base spans across diverse demographics, industries, and job functions, offering you unparalleled opportunity to sourcing potential candidates from various backgrounds and skill sets. Whether you’re looking for entry-level employees or seasoned professionals, social media allows you to tap into this expansive pool and connect with the most individuals who align with your recruitment needs.

Generates more qualified candidates

Thanks to the hyper-targeting features of social media ads, you can reach individuals in any location who may not actively be searching for job opportunities but possess the skills and qualifications you’re seeking. By targeting the right people and using retargeting techniques, you can re-engage candidates who showed interest but didn’t apply initially.

Hyper-targeting also gives you the opportunity to fine-tune your recruitment strategy in real-time. This data-driven approach not only enhances the efficiency of your hiring process but also ensures that your job postings are seen by the most relevant audience, ultimately resulting in a higher volume of qualified applicants. Boostpoint generates 3x more qualified candidates than job boards like Indeed.

Sky-high conversions

You get the best ROI with social media ads because they are designed to attract qualified leads and to convert them into applicants. Thus, if you have a specific hiring objective, it can be accomplished with social media ads faster than with any other sourcing solution due to their super sophisticated targeting ability, conversion pages, and follow-up potentials. Boostpoint users convert 10x more candidates into applicants than with traditional career pages at average.

The most cost-effective recruitment tool

It’s becoming quite challenging to ensure your job postings get noticed on job boards without breaking the bank. And here comes the good news: Despite what you may have heard from job board reps, you can attract quality candidates for under $4 – but not on job boards. On social media.

Thanks to the precision targeting abilities of social media ads, you can ensure your job postings reach the right audience at a fraction of the cost compared to traditional job boards. Our clients slash their cost per lead by up to 88% on average. Just like Home Instead, who slashed their $15 cost per lead to $1.80-$3.50 using Boostpoint. When you source through social media ads, you basically save money.

Personalized candidate experience

When it comes to recruiting, one size does not fit all. That’s why social media advertising is the most effective recruitment marketing tool for improving your candidate experience. Social media advertising lets you create a personalized journey for each role, which makes your candidates feel valued from the get-go. You can easily tailor your job ads’ creatives and captions to capture different audiences and ensure your message hits home.

Boosts your employer brand

Social media ads take your employer brand to the next level. Through eye-catching visuals, you can showcase your company culture and values, giving candidates a glimpse of what it’s like to work with you. Staying on brand with consistent messaging and visuals creates a strong, memorable presence that resonates with candidates.

Another way social ads can boost your employer brand is through their integration capabilities. With tools like Boostpoint’s in-app short application form, you can engage candidates interactively while showing them that you value their time. This personalized touch not only attracts top talent but also reinforces your employer brand.

Mobile-friendly recruitment

Candidates are always on the go, and social media advertising is designed to meet them wherever they are. With the majority of social media users accessing platforms via mobile devices, your recruitment ads are perfectly positioned to capture their attention. Mobile-friendly ads ensure a seamless user experience, allowing candidates to easily view and apply for positions directly from their smartphones or tablets. This convenience boosts engagement and application rates, so your recruitment process becomes more efficient and effective.

How do you use social media advertising for sourcing?

Using social media ads for sourcing is like tapping into a bustling marketplace of talent. It involves crafting engaging job ads on platforms like Facebook, Instagram, and TikTok, and strategically targeting your audience through paid ads. Think of it as fishing in a vast sea of candidates, where the right bait and approach can reel in the best workers.

How to create a sourcing strategy just using social media advertising

  1. Choose the right platforms
    Research where your target candidates are most active and spend the majority of their time online.
  2. Optimize your profile
    Make sure your company profile is professional, informative, and attractive for future employees.
  3. Plan your campaigns
    Develop a clear plan with goals, timelines, and key performance indicators.
  4. Create captivating content
    Produce engaging and visually appealing content that reflects your company’s values and culture
  5. Tailor your captions
    Write compelling and concise captions that highlight key job details and attract potential candidates.
  6. Leverage targeted advertising features
    Use advanced targeting options to reach the right candidates.
  7. Track and analyze performance metrics
    Regularly monitor your ad performance and make adjustments as needed.
  8. Avoid common mistakes
    Learn from common pitfalls such as low-quality visuals or captions without a CTA to continually improve your strategy.

              Wrap Up

              Traditional job boards often fall short, both in results and cost-efficiency. Social media advertising offers a superior alternative with unmatched reach, precise targeting, and significant cost savings. By leveraging these platforms, you can attract more qualified candidates, create a personalized candidate experience, and boost your employer brand, all while staying within budget. Embrace social media advertising to transform your hiring process and achieve your recruitment goals efficiently.

              Sam Beiler

              As the CEO and Co-founder of Boostpoint, Sam dedicates himself to empowering organizations in creating successful workplaces where team members can truly flourish in their strengths. He tirelessly works with this team to provide talent acquisition professionals with cutting-edge recruitment marketing tools that enable employers to attract top-tier talent faster.

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