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The Boostpoint® Blog
Benchmarks, playbooks and field notes on frontline recruiting: what an applicant costs, how to write a job ad people finish, and what changes when the job board stops working.
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Jul10
Beyond Job Boards: 5 Alternative Channels for Sourcing Talent (With Cost per Applicant)
Last updated August 2026. This guide also covers what our earlier post on social media advertising as a job board alternative said. Job boards reach …
May27
Mapping the Candidate Journey: The Touchpoints That Make or Break Frontline Recruiting
Last updated August 2026. A candidate journey map lists every point where a candidate interacts with your company — the ad, the application, the first ...
May22
Gen Z Recruiting: 8 Trends and How to Hire Gen Z Workers in 2026
Last updated August 2026. This post absorbs our earlier guide to hiring Gen Z. Gen Z — born roughly 1997 to 2012 — is now ...
Apr22
The Recruitment Marketing Funnel: Stages, Conversion Rates and How to Fix Each One (2026)
Last updated August 2026. This guide absorbs our earlier “How to build a recruitment marketing funnel” post and adds real conversion rates from 891 frontline ...
Apr15
Unlocking Success: The Best Recruitment Marketing Strategies for Small Business Owners
Why Recruitment Marketing Matters for Small Business Owners Recruitment marketing strategies empower small business owners to compete effectively for talent acquisition despite tight budgets and ...
Apr08
Social Media Recruiting: Best Practices and Strategies for 2026
Last updated August 2026. This post absorbs our earlier pieces on starting small with social recruiting, sourcing candidates with social ads, and how social media ...
Mar25
How to Win at Social Media Job Advertising in 2025: A Proven Playbook for Recruiting Teams
In 2025, the recruiting landscape is more competitive than ever. Job boards are crowded, candidate quality is declining, and new AI tools are flooding your ...
Mar11
Recruitment Marketing: Why Building Relationships Beats Collecting Resumes
Most recruiters think recruitment marketing is simply about collecting resumes. However, at its core, recruitment marketing is about building lasting relationships. Rather than solely focusing ...
Mar05
Leveraging AI & ChatGPT for High-Volume Hiring: Practical Tips for Recruiters
Unless you’ve been off-grid or living in an underground bunker, you’ve probably heard the buzz about AI—especially ChatGPT. While some folks might worry about “Skynet” ...
Feb27
How to Craft High-Converting Job Ads on Social Media
If you’re looking for a way to drive more qualified candidates into your pipeline—fast—social media ads are a proven, cost-effective tool. Platforms like Facebook, Instagram, ...
Aug29
Recruiting? Get Ready for The September Surge
September is career wave season, sparking a flurry of job-hunting excitement. With vacations wrapped up and the kids back in school, people are ready to ...
Apr17
Facebook Ads for Recruiting: The 2026 Guide for Frontline Employers
Last updated August 2026. This guide replaces our earlier posts on Facebook recruiting benefits, hiring tips and the end of Facebook Jobs — everything still ...
Feb28
The Ultimate Guide to Choosing the Right Recruitment Marketing System
Are you struggling to find the right recruitment marketing system for your hiring goals? Look no further! In this ultimate guide, we will walk you ...
Jan26
Why TikTok Ads are the Future of Recruitment Marketing
TikTok is the fastest-growing social media platform at the moment, and its enormous success is changing recruitment marketing. With TikTok becoming a part of everyday ...
Oct16
How to Shorten Your Application Process and Cut Time to Hire for Entry-Level Roles
Last updated August 2026. Short answer: to shorten the hiring timeline for entry-level roles, cut the application to under a minute on a phone (name, ...
Jun20
The Best Advertising Strategies for Filling Your Open Roles Through Social Media Recruitment
Are you struggling to find the right candidates to fill your open roles? Social media recruitment may be the solution you have been looking for. ...
Feb15
Data Driven Recruiting: The Importance of Tracking and Reporting on Candidates
Hiring professionals who rely on traditional recruiting methods alone can only guess why their campaigns weren’t effective. They can’t find the hiring gap that weakens ...
Dec16
Facebook Boosted Posts vs. Ads: What’s Best For Your Hiring Campaign?
Facebook advertising approaches are the most effective instrument for candidate attraction, and when you invest in ads, you want to make sure that your campaigns ...