Facebook Boosted Posts vs. Ads: What’s Best For Your Hiring Campaign?

Last updated on July 25, 2024

Facebook advertising approaches are the most effective instrument for candidate attraction, and when you invest in ads, you want to make sure that your campaigns reach the right people. So, which one should you choose for finding TOP talent: Boosted posts or Ads?

While both solutions add a lot to the success of recruitment campaigns, they have a key difference:

Boosted posts won’t generate actual conversion. But Facebook ad campaigns will.

Let’s see why!

What are Facebook boosted posts?

Facebook boosted posts are regular posts on your Facebook page’s timeline that you pay to reach a broader Facebook audience, outside your followers. So, when you boost a post, you basically buy views.

What should you use boosted posts for?

The objective of Facebook boosted posts is to grow visibility. If you are not actively hiring but strive to establish a positive employer brand, they are a perfect choice. You can enhance your brand awareness by sharing informative and engaging content about your company culture and then boosting those posts. This approach leads to more page visits and likes, encouraging viewers to explore your organization further. BUT if you want to use boosted posts to recruit more candidates, you’ll likely struggle to increase your applicant flow:

• With boosted posts, you don’t have as sophisticated targeting options as with ads, so even if you post a job opening as a regular post and it reaches hundreds of people, you can’t be certain that your viewers become applicants. 
• Boosted posts don’t drop prospects to conversion pages, so you can’t prequalify candidates and generate actions that convert prospects into applicants. These posts usually don’t feature strong call to actions that could persuade potential candidates well enough to respond to your job posting.

Actual conversions with Facebook ads

Facebook Ads are designed to attract qualified leads and convert them into applicants. If you have a specific hiring objective, it can be easily accomplished with Facebook Ads due to their super sophisticated targeting ability, conversion pages, and follow-up potential.

Create 

It takes years to master creating Facebook Ad campaigns. Facebook Ads Manager, the plaftorm where you can manage your ads, was built for experienced digital ads specialists, so recruiters tend to find it difficult to navigate. But using Boostpoint, you can automate the entire process with just a few clicks.

Boostpoint makes creating Facebook Ads for recruitment easy by leveraging Meta’s targeting advantages along with our user-friendly ad templates and lead-generating conversion pages. This way, you don’t have to worry about learning the complexities of Facebook Ads.

Attract 

Facebook Ads use Pixels to attract qualified candidates through unique lists, including lists of social media and website visits. The algorithm actively matches people with the exact skills and experience to your needs based on their activities and interests.

Beyond its targeting options, Facebook Ads lets you create an amazing candidate experience. You can design a personalized journey for each role, making candidates feel valued from the beginning. Adjust your job ads’ visuals and captions with minimal effort to entice different audiences and make sure your message resonates.

Connect

Making a great first impression on your applicants is crucial, and connecting with them early in the hiring process is half the battle.

With Facebook Ads, you can build trust and stay engaged by having genuine conversations with your candidates. Automated text messaging speeds things up, allowing you to respond in real-time and be available for any questions or concerns your candidates might have.

Analyze

Facebook Ads offer richer analytics compared to boosted posts, giving you a clearer picture of how your campaigns are performing. As soon as prospects apply, you can track their progress and fine-tune your approach to boost your success rate.

With these insights, you can make data-driven adjustments to your strategies, which will help you continuously improve and maximize your advertising results.

Learn how you can create hyper-targeted Facebook ad campaigns with Boostpoint Attract™ .

Wrap Up

To generate more qualified applicants, we recommend launching Facebook Ad campaigns for job promotions rather than simply boosting posts. Pointing to prospective audiences and converting them into the employees you need, you’ll achieve a multiplied ROI. Boostpoint users see 3x more candidates compared to job boards and slash their cost per lead by up to 88%.