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The Boostpoint® Blog
Benchmarks, playbooks and field notes on frontline recruiting: what an applicant costs, how to write a job ad people finish, and what changes when the job board stops working.
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Jul10
Beyond Job Boards: 5 Alternative Channels for Sourcing Talent (With Cost per Applicant)
Last updated August 2026. This guide also covers what our earlier post on social media advertising as a job board alternative said. Job boards reach …
Apr15
Unlocking Success: The Best Recruitment Marketing Strategies for Small Business Owners
Why Recruitment Marketing Matters for Small Business Owners Recruitment marketing strategies empower small business owners to compete effectively for talent acquisition despite tight budgets and ...
Apr08
Social Media Recruiting: Best Practices and Strategies for 2026
Last updated August 2026. This post absorbs our earlier pieces on starting small with social recruiting, sourcing candidates with social ads, and how social media ...
Mar25
How to Win at Social Media Job Advertising in 2025: A Proven Playbook for Recruiting Teams
In 2025, the recruiting landscape is more competitive than ever. Job boards are crowded, candidate quality is declining, and new AI tools are flooding your ...
Mar11
Recruitment Marketing: Why Building Relationships Beats Collecting Resumes
Most recruiters think recruitment marketing is simply about collecting resumes. However, at its core, recruitment marketing is about building lasting relationships. Rather than solely focusing ...
Feb27
How to Craft High-Converting Job Ads on Social Media
If you’re looking for a way to drive more qualified candidates into your pipeline—fast—social media ads are a proven, cost-effective tool. Platforms like Facebook, Instagram, ...
Jul24
7 Recruitment Marketing Tips Backed by Campaign Data (2026)
Last updated August 2026. Most recruitment marketing tips are opinions. These seven are the things that moved cost per applicant, apply rate and interview rate ...
Feb08
How to Find More Candidates: 10 Ways That Work for Frontline Roles (2026)
Last updated August 2026. “How do I find more candidates?” usually has a hidden assumption: that the problem is reach. Sometimes it is. Just as ...
Jan31
Facebook Ads vs. Job Boards for Recruiting: Why Social Wins for Frontline Roles (2026 Cost Comparison)
Last updated August 2026. Job boards and Facebook ads do different jobs. A job board shows your role to people who came looking for a ...
Jan26
Why TikTok Ads are the Future of Recruitment Marketing
TikTok is the fastest-growing social media platform at the moment, and its enormous success is changing recruitment marketing. With TikTok becoming a part of everyday ...
Oct16
How to Shorten Your Application Process and Cut Time to Hire for Entry-Level Roles
Last updated August 2026. Short answer: to shorten the hiring timeline for entry-level roles, cut the application to under a minute on a phone (name, ...
Sep19
Recruiting Seasons: When Are Candidates Most Likely to Apply?
If you ever assumed that seasons and job seekers’ demand are related, you were right. Just as old leaves shed, winter gives way to spring, ...
Sep15
How to Hire More Construction Workers
Feeling the pressure to find skilled construction workers? You’re not alone. The construction industry continues to face significant challenges in filling open positions, with demand ...
Jun20
The Best Advertising Strategies for Filling Your Open Roles Through Social Media Recruitment
Are you struggling to find the right candidates to fill your open roles? Social media recruitment may be the solution you have been looking for. ...
Mar14
Why You Can’t Find Employees in 2026 — and What to Do About It
Last updated August 2026 with the July 2026 jobs report. “Why can’t I find employees?” is the question we hear most from frontline employers, and ...
Feb15
Data Driven Recruiting: The Importance of Tracking and Reporting on Candidates
Hiring professionals who rely on traditional recruiting methods alone can only guess why their campaigns weren’t effective. They can’t find the hiring gap that weakens ...
Dec16
Facebook Boosted Posts vs. Ads: What’s Best For Your Hiring Campaign?
Facebook advertising approaches are the most effective instrument for candidate attraction, and when you invest in ads, you want to make sure that your campaigns ...