Are job boards bringing in the right candidates for you? And what about the costs – are you truly getting your money’s worth? If your answer is anything less than a resounding yes, it might be time to rethink your strategy.
Imagine a recruitment tool that generates three times more candidates than traditional job boards, drastically reduces your time-to-hire, and slashes your recruitment costs like never before. Sounds too good to be true? It’s not. Social media advertising is the most powerful job alternative today. If job boards vanished tomorrow, you wouldn’t miss a beat – social media advertising is all you need to swiftly fill your open roles with top-notch talent.
Why job boards are not cutting it anymore?
- Cost concerns: Recent trends show a significant increase in costs for job board placements, making them less cost-effective. With the current changes in job boards, you can expect a 500% yearly increase for placements only on Indeed.
- Limited reach: Job boards mainly attract active job seekers who may not always fit your requirements, missing out on passive candidates who aren’t actively looking but could be perfect for your role.
- Time-to-hire challenges: The lengthy process of sifting through numerous applications from job boards can delay your hiring timeline, costing you valuable time and potentially losing TOP talent to faster competitors.
Job board alternative: Social media advertising
Social media advertising offers a compelling alternative to traditional job boards, bringing a host of benefits:
Reach passive job seekers
Social media platforms like Facebook, Instagram, and TikTok have billions of users, including passive job seekers. These platforms allow you to target candidates based on their interests and reach individuals who may not actively visit job boards but are open to new opportunities. This is a competitive edge over job boards.
By leveraging social media, you can create engaging content that captures the attention of potential candidates as they scroll through their feeds. This means you can connect with TOP talent where they are already spending their time, increasing the chances of finding the perfect fit for your open roles.
Attract higher-quality candidates
With the advanced targeting options of social media ads, you can painpoint candidates who have the exact skills and experience you need. This means your job ads get seen by the right people, boosting the quality of your applicants compared to the generic postings on job boards. Plus, social ads let you show off your company culture and values with eye-catching visuals and engaging content, attracting candidates who are not just qualified, but also a perfect fit for your team.
Reduce time-to-hire
The best candidates often fall through the cracks because job boards pose challenges with lengthy application processes. But social media advertising speeds up the recruitment process by attracting more qualified candidates faster. Social ads were designed to immediately generate quality leads. This means that as soon as your ad goes live, it starts working to attract only those who are great fits leveraging the advanced targeting abilities of algorithms. Moreover, with fewer irrelevant applications to sift through, you can focus your time and effort on engaging with the best candidates who are genuinely interested in your job opportunities.
Saves costs
Forget about the escalating fees of traditional job boards! Compared to escalating job board fees, social media advertising is the most cost-effective solution. Their targeted strategy not only cuts down on wasted expenses but also ramps up your ROI by attracting more of the right talent. You can achieve significant savings while achieving better results in candidate quality and quantity. Just ask Boostpoint users who have slashed their cost per lead by up to 88%.
Optimized for Mobile
Candidates today expect a seamless and engaging application process. When job seekers try to access listings on their mobile devices, the experience may not be ideal. Pages can load slowly, navigation might be difficult, and the interface may not compelling.
Social media ads, however, offer quick application journeys optimized for mobile devices. Whether candidates are scrolling through their feeds or browsing on their smartphones, they can easily apply with just a few taps, enhancing their experience and increasing application rates.
Better candidate experience
Social media advertising makes the candidate experience so much more convenient. Imagine applying for a job right from your social media feed with just a few taps – no more cumbersome forms or complicated processes. Whether they’re scrolling on their phones during a lunch break or relaxing at home with their tablets, they can easily check out job opportunities and apply in seconds.
Plus, these ads are designed to be interactive. It’s like having a conversation rather than just filling out forms. This personalized approach shows that your company cares about making the application process as seamless as possible for your candidates.
Wrap Up
Sticking solely to traditional job boards is not enough anymore. Social media advertising is the best job board alternative. With social media ads, you can laser-target the exact skills and experience you need, speed up your hiring process, and make sure you’re not wasting time on dead-end leads. It’s like having a secret weapon in your recruiting toolkit that keeps your team staffed with quality workers.
Sam Beiler
As the CEO and Co-founder of Boostpoint, Sam dedicates himself to empowering organizations in creating successful workplaces where team members can truly flourish in their strengths. He tirelessly works with this team to provide talent acquisition professionals with cutting-edge recruitment marketing tools that enable employers to attract top-tier talent faster.
