Why Recruiters Can’t Rely on Traditional Job Boards Like Indeed Alone

Last updated on July 8, 2024

The latest changes in job boards have shown that just because they have been a default sourcing channel for ages, doesn’t mean they’re the best option for finding talent today. Despite the increased costs, the majority of Talent Acquisition teams still aren’t seeing better quality candidates from job boards.

Why don’t job seekers like using job boards?

Job seekers often find job boards difficult to navigate because they can feel impersonal and overwhelming. The sheer volume of postings can make it difficult to find relevant opportunities, and the application process can be tedious and repetitive. Job boards are often flooded with outdated or duplicate listings, leading to wasted time and effort. Job seekers often feel that their applications disappear into a black hole, receiving little to no feedback, which can be discouraging and disheartening.

Let’s see how Facebook and Instagram Ads can help you recruit faster than with job boards!

Casting the widest net for candidates

Job boards will never provide you with as high job visibility as social media. You can access 175 million resumes on Indeed worldwide, but with 2.89 billion users, Facebook allows you to get your job adverts in front of the largest pool of candidates. 

Facebook and Instagram Ads are designed to make users take action by converting qualified leads into customers. As a recruiter, you can attract high-quality applicants with Facebook and Instagram Ads and convert them into ideal employees.

But how does it work?

Facebook Ads have a sophisticated targeting ability that shows your job ads to the users who might be perfect matches for your business. And it can happen that none of them are active on a job board. But you can hook their attention while they hang out on Facebook, so they may consider your offering. 

By contrast, job boards like Indeed or Glassdoor narrow your candidate attraction options because you can only choose from applications submitted by their users. Can you imagine how many passive job seekers you might miss if you only use Indeed? 

It’s also important to note that with Facebook and Instagram Ads, you can gain momentum as an employer brand. By engaging people with social media campaigns that resonate, you can make a compelling first impression and easily multiply your applicants. Job boards, on the other hand, don’t give you the opportunity to grow an audience or expand your network.

Better candidate sourcing

While you can use a resume search tool on job boards to contact job seekers, you can be far more effective in candidate sourcing with Facebook and Instagram Ads. 

Boostpoint® leverages this hyper-targeting ability and simplifies the entire process to help you create job ads on Facebook that target individuals with relevant skills and interest in the industry, with just a few clicks. You can be certain that you hook the attention of your ideal candidates, so you don’t have to download hundreds of resumes and create hiring spreadsheets. Avoid the painful part of the recruiting process and focus on your target. 

Effectively qualifying candidates

On job boards like Indeed, people tend to apply for positions even if they lack the skills employers need. But it won’t necessarily turn out until the last interview or the beginning of the onboarding process. Hiring the wrongly qualified candidates can cost your business thousands of dollars.

The good news is that you can resolve this problem in no time with the right qualifying strategy. After you capture the attention of your prospects with Facebook and Instagram Ads, the next step is to qualify them. Using Boostpoint®, you can decide whether your candidates should be called in for the first interview by asking 3-5 qualifying questions in-app, right after they click on the ad. Your applicants can complete this process in under 3 minutes so they will know that you respect their time. As a result, you can keep your hiring campaign on track.  

Personalized candidate experience

Another key benefit of Facebook Ads is that Indeed can’t provide is a personalized candidate experience: the way your candidates perceive you as an employer, optimized around their preferences. 

The first impressions your prospects have when encountering your business affects their decision when they apply for your positions. 

Of course, a well-written job description on job boards that reflecting your employer brand identity can facilitate sympathy in your potential candidates, but you need more to make the candidates feel supported. It is essential to build a connection with them at the beginning stages. Ensure your candidates that you listen to them before the first interview. If you think about it, job boards don’t have a solution for that, but Facebook Ads let you create a personalized candidate experience in two ways:

• 1. Conversion pages: Facebook paid ads drop your prospects to conversion pages that you can customize to reflect your brand personality the most authentic way, connecting your business with them quickly. This is where you can persuade them to take action and apply for your job posting.
• 2. Automation: It may surprise you but chatbots can add the human touch to your candidate experience your prospects need. Using automation, you can engage them quickly, so they will feel that you value them. With the Boostpoint® fast follow-up automation, you can connect with your applicants in an instant and manage all of them on one platform. Inform them about their status and answer their questions quickly.

Wrap Up