Social Media Advertising: The Magic Tool for Successful Recruiting

Last updated on February 15, 2024

What if I told you that there is a recruiting world where finding the perfect candidate is no longer an obstacle? A magical place where you can translate your knowledge into power and overcome every hiring challenge you face?

Yes, there is a world that might have been invisible to your eyes, yet it’s right in front of you: the world of social media advertising. Once you discover it, you can make your recruiting vision come true in a blink of an eye.

Ready to become the wizard of recruitment?

Let social media advertising liberate the amazing power in you!

Make the impossible possible

Sometimes you have a roadblock you can’t get through, no matter how hard you try. Perhaps you posted your jobs on job boards as you always do, shared them with your network and asked your acquaintances to refer up people who may be good fits, but no luck. You check out those few applications that came on, and can’t believe your eyes: no candidate meets the criteria. So, you start to admit that the proven hiring tactics that have served you so well fail to generate results, and suddenly filling out certain positions seems to be impossible.

So, what do you do now?

First of all, don’t panic. It happens that things don’t go as planned. And it also happens that something, beyond your control, occurs and changes the whole game; just like it happened during the Great Resignation. Remember you have all the skills and knowledge that had made you unbeatable at hiring. So why would you give up now?

Second of all, there are no boundaries, only possibilities. You just need to accept that traditional strategies won’t work anymore, and you should find new ways to tackle the challenge. Step out of your comfort zone and try something totally new. That may sound intimidating at first, but actually, if you look at it another way, you’ll realize that discovering unconventional solutions is your key to attracting and qualifying job candidates:

“I can’t find candidates… Well, that’s all right, then… I’ll try something else.”

The moment when you feel ready to embrace change, that’s when you can answer the call of your inner power. 

The realm of social media advertising

The world of social media ads is different: it provides you with the most prospects, the fastest.

81% of the North American population has an active Facebook account, so you can reach the most candidates in the region through the social media giant.

And thanks to the sophisticated targeting options of Facebook and Instagram ads, you can make your jobs appear on the newsfeed of your specific, highly engageable target audience, including passive job seekers.

Thus, when you’re in the world of social media advertising, you can create your own magic and achieve any recruitment goal easily. Build the recruitment campaign of your dreams and attract qualified leads, like a charm.

What are the magic words?

Create, attract, connect!

If you know the magic spell, you can find the employees you need in no time.

Boostpoint® is a new recruiting platform, helping you attract qualified leads and convert them into applicants with Facebook and Instagram ads.

Create: You can build as many hiring campaigns as you can imagine with Boostpoint®. Simply navigate your ads with our easy-to-use ad templates, hyper-targeted audiences, and lead generating conversion pages, on one platform. 

Attract: Let the Facebook algorithm attract and match your applicants with your needs based on their profiles, activities, and through unique lists. This way, only those will see your ads who fit your needs best. 

Connect: Follow up with and earn the trust of your candidates through automated text messaging. Provide them with an interactive candidate experience with Boostpoint Connect.

1-2-3: Wave the wand!

Now that you know the magic words, wave magic into your recruitment process and unlock your full potential. Let your future employees come to you and fill out your positions quickly. It’s easy — right?

Leverage the power of Facebook and Instagram ads in your recruitment campaigns. Let Boostpoint® find the employees you need and book a demo today!

Adrienn Herendi

Adrienn is a Content Strategist at Boostpoint, leveraging her extensive experience in writing for the recruitment industry. With her passion for crafting unique, engaging and informative content, she is on a mission to build a community where Talent Acquisition teams thrive and succeed.

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