It makes sense that if job boards are not delivering anymore, it’s time to switch to new sourcing tools, right? If you use Facebook Ads for recruiting, you have everything you need to recruit more qualified candidates than ever, for a fraction of what you spend on job boards.
Why should you use Facebook Ads for recruiting?
Multiply quality candidates
Facebook Ads attract 3x more applicants than job boards like Indeed – and these are quality candidates. The platform connects you with over 285 million active users in North America, including passive job seekers who aren’t actively job-hunting but might be open to the right opportunity. Instead of waiting for job seekers to find you on job boards, you can directly reach those high-potential candidates. Thanks to Facebook Ads’ hyper-targeting feature, your ads pop up on the feeds of individuals who perfectly fit the role based on their skills and interests.
Hiring the best candidates faster
Here’s another big advantage: Speed. Job boards can take weeks to bring in candidates, but with Facebook Ads, applications start coming in almost right away. Many of our customers actually fill their roles within a week of launching their first campaign — no more waiting around for the right people to come to you. Faster hiring means you’re not just keeping roles filled but keeping your team running smoothly without missing a beat. Amazing, right?
Significantly lower cost per lead
The cost per lead is just the fraction of what you’d pay on traditional job boards. This means you’re not only saving money, but also getting more value out of each dollar spent. You don’t have to overspend to reach more qualified candidates anymore. Our customers have slashed their cost per lead by up to 88%. Just like Home Instead, who reduced their $15 cost per lead to $1.80-$3.50.
Now, let’s see how you can use Facebook Ads to recruit TOP talent!
Craft engaging ads
Your ads need to stop candidates in their tracks. If they don’t grab attention immediately, your TOP talent will simply scroll on by. The key is to hook them right away, keeping them intrigued and excited to discover what your job opportunity is all about. That’s why you should use captivating visuals – whether they are images or videos – that make your job ads stand out in the crowded social media feed.
Also, make sure the copy of your ad is clear, concise, and compelling. You don’t have much time to capture attention, so get straight to the point. Highlight the key responsibilities, the perks of the role, and what sets your company apart. Use language that speaks directly to the type of candidate you want to attract. And don’t forget a strong call-to-action (CTA) that encourages them to apply or learn more. Keep it human and relatable because this is the stage where it’s critical to form a bond.
Create targeted ad campaigns
When it comes to Facebook Ads, precision is key. You can tailor your Facebook Ad campaigns to reach individuals who are a perfect fit for your open roles and the algorithm ensures that your ads are seen by the right people – those who align with your ideal candidate profile.
With Facebook’s advanced targeting capabilities, you can refine your audience by factors that make it possible to connect with candidates who are not only qualified but highly likely to engage. This means you’ll see a steady flow of applicants who match your exact requirements, which helps streamline your hiring process. In no time, you’ll notice a boost in the quality of your candidate pipeline, so that you can reduce the time spent sifting through unqualified resumes and increase your chances of making a faster, more informed hire.
Monitor ad performance
Navigating Facebook Ads can be a game-changer for your recruitment efforts, but if you want to truly maximize its potential, keep a close watch on key metrics that drive performance and cost-effectiveness. Facebook’s analytics offer you deep insights into your ad performance, audience behavior, and ROI, so that you can adjust your approach as your campaign unfolds.
One crucial metric is cost per lead (CPL), which shows how much you’re spending to capture each candidate. Lowering CPL signals efficiency, so refine your targeting, craft compelling creatives, and optimize credits to reduce costs. Clickthrough rate (CTR) is also key, revealing how well your ad resonates with viewers and inspires action. A high CTR often results from fine-tuning headlines, imagery, and call-to-actions, ensuring your ad grabs attention and draws in more qualified candidates to strengthen your applicant pool.
Make your candidate experience mobile-friendly
TOP candidates are often busy and on-the-go, so they want job opportunities that are easy to explore on their mobile devices. That’s why Facebook Ads make the candidate experience seamless — they place your job ads directly into their feeds as they scroll on their phones, letting them discover new jobs without the hassle of switching devices or platforms.
Facebook Ads allow you to use mobile-optimized visuals, short videos, and interactive elements that make your employer brand memorable. If you design your content with mobile in mind, you can make it easier for candidates to take action, applying directly from their phones in just a few clicks, which reduces their chances of losing the best candidates along the way.
Another amazing advantage of hiring on Facebook is the wide variety of integrations you can leverage. Through Boostpoint’s Quick Apply feature your candidates can apply in just a few taps, right in the Facebook app. Our users convert 10x more leads into applicants with our designed-for-mobile conversion pages than traditional career pages.
Wrap Up
Facebook Ads is the best sourcing tool today because using them, you’re not waiting for candidates to come to you, but reaching out to the right people in real-time. With the power of precise targeting, cost-effective ad spend, and seamless mobile experiences, Facebook Ads offer a more dynamic, personalized approach to recruiting. Talent is the most valuable asset, and this strategy gives you the edge to not only attract the best but build lasting connections with future team members.
Sam Beiler
As the CEO and Co-founder of Boostpoint, Sam dedicates himself to empowering organizations in creating successful workplaces where team members can truly flourish in their strengths. He tirelessly works with this team to provide talent acquisition professionals with cutting-edge recruitment marketing tools that enable employers to attract top-tier talent faster.
