As a Talent Acquisition professional, you understand the importance of a smooth candidate experience. If the application process is frustrating or outdated, great candidates may drop out before you even have a chance to connect with them. With mobile usage dominating how people interact with content today, creating a mobile-friendly experience is essential, and social media advertising offers the perfect solution for that. Let’s explore how it can transform your candidate experience!
Meet candidates where they are
The best candidates share one thing in common: they’re always on their phones, just like the rest of us, whether it’s during a lunch break, on their commute, or while relaxing at home. Social media platforms are built with mobile users in mind. In fact, 98% of Facebook users access the app on a mobile device. This means social media ads give you a direct, effortless connection to candidates without asking them to leave their favorite platform.
When you run job ads on social media, you put your job opportunities right in front of potential candidates at a moment when they’re already engaged on the phone. This way, you make it incredibly easy for them to take action and apply for your roles.
Capture attention with mobile-optimized content
On mobile, it’s all about capturing attention fast. With people scrolling quickly, your content needs to grab their attention within seconds. Social media advertising allows you to use eye-catching visuals, short videos, and interactive elements, all optimized for mobile screens.
Use these tools to tell your employer brand story and showcase your culture in a way that resonate with the kind of candidates you want to attract. Show off what makes your team special, include employee testimonials, and use visuals that showcase people doing the job. This approach builds a connection that motivates candidates to apply, right there on their mobile devices.
Simplify the application process
Think about your own experience browsing on your phone. If something feels cumbersome or takes too long, you’re likely to abandon it, right? Now imagine candidates going through a similar process – traditional job boards often present slow-loading pages, long forms, and confusing navigation. Social media advertising flips this experience on its head.
Social media ads, especially when paired with tools like Boostpoint’s Quick Apply feature, allow candidates to apply in just a few taps: No long forms, no waiting. You can simplify the process to the essentials, which keeps candidates engaged and minimizes drop-off rates. If you make the application process mobile-first, you reduce friction and keep candidates excited about moving forward. Our users convert 10x more leads into applicants with our designed-for-mobile conversion pages than traditional career pages.
Make communication effortless
One of the most important aspects of the candidate experience is clear communication. Social media ads make it easy for candidates to get in touch, whether it’s through integrated messaging tools like Facebook Messenger or automated SMS follow-ups. Imagine a candidate sees your ad, feels intrigued, and can instantly apply for the job without leaving the platform. It’s convenient, personal, and ensures candidates never feel like they’re left in the dark.
On mobile, clarity is key. If your message isn’t concise and engaging, candidates will simply scroll past. Unlike endless job boards postings, social media ads use short, punchy copy that gets right to the point. This showcases to your candidates that you value their time and are eager to connect with them.
Engage candidates throughout the hiring process
A mobile-friendly experience doesn’t end with the application – it continues throughout the entire hiring process. That’s why texting has become the go-to communication method when reaching out to new contacts, with 90% of text messages being opened compared to only 13% of unknown calls being answered.
So why not amplify the power of texting by automating the messages you’d send manually? Automated SMS follow-ups are a game-changer in text recruiting, helping you keep candidates informed with timely updates and reminders delivered straight to their phones. Whether it’s a quick message about their application status or a notification about the next steps, these updates keep candidates engaged and the process moving. With Boostpoint’s automated SMS workflows, you can 2x your applicant-to-interview ratio: Candidates receive your message right after they hit apply, so you can keep them in the loop and guide them through the hiring funnel on autopilot.
Make it personal and interactive
Social media ads offer the opportunity to move beyond generic job listings. You can easily tailor your ads to speak directly to your ideal candidates. Start by using captivating visuals to grab their attention. Mention specific skills and experiences that align with your role, making candidates feel like this opportunity was crafted just for them.
Adding interactive elements like a “tap to apply” button makes the experience dynamic and engaging. Instead of simply filling out another form, candidates feel like they’re having a meaningful interaction with your company. This level of personalization and engagement shows that you genuinely care about creating an enjoyable process for them.
Wrap Up
Creating a mobile-friendly candidate experience is crucial for finding the best talent, and social media advertising makes it easy. With social media ads, you have the power to deliver an engaging, mobile-first journey that keeps candidates excited and eager to join your team. Focus on clarity, accessibility, and personalization, and you’ll create a candidate experience that not only meets but exceeds expectations. Let’s embrace the tools that make recruitment better!
Adrienn Herendi
Adrienn is a Content Strategist at Boostpoint, leveraging her extensive experience in writing for the recruitment industry. With her passion for crafting unique, engaging and informative content, she is on a mission to build a community where Talent Acquisition teams thrive and succeed.
