September is career wave season, sparking a flurry of job-hunting excitement. With vacations wrapped up and the kids back in school, people are ready to dive into new opportunities. The cooler weather brings a sense of urgency for active candidates to secure that perfect job before winter hits. It also makes passive candidates more receptive to new opportunities this month. But what does this mean for you as a Talent Acquisition professional?
Let’s explore how you can prepare for the September hiring surge and find the best candidates before the first frost!
1. Analyze hiring data
Start by diving into your hiring data. Look back at trends from previous September surges to see what worked and what didn’t – there’s a lot to learn from past experiences!
By spotting the strategies that led to great hires and figuring out where things could be better, you’ll get valuable insights into candidate behavior and market dynamics. This way, you can set realistic goals that fit with what’s happened before, making sure you’re all set to find the best workers and make the most of your recruitment efforts.
2. Strengthen your pipeline
Next up, strengthen your pipeline. Start by building relationships with potential candidates ahead of time – think of it as laying the groundwork. Use social media ads to target passive job seekers with hyper-targeting techniques. With over 300 million users in North America alone, social media provides the largest candidate pool ever, including passive job seekers who you can’t find on traditional job boards. But what if you’ve never tried social media ads for recruiting?
Tools like Boostpoint can automate hyper-targeted ad campaigns for you to source and pre-qualify candidates, ensuring that only those who fit your criteria make it into the pipeline. This means you won’t waste time or money on duplicate profiles, and you’ll have a strong pipeline ready for the hiring surge.
3. Optimize job ads
Now, let’s talk about optimizing your job ads. Craft clear, compelling postings that are easy to read and speak directly to your audience. Imagine what will grab your audience’s attention – how can you speak directly to their needs and aspirations? Make sure to include a strong call-to-action, guiding candidates on exactly what steps to take next.
But don’t stop there. If you have a social media presence, leverage eye-catching images or videos to make your social media ads pop. A vibrant visual can capture attention in a crowded feed. Also, be specific about the essential skills and experiences you’re looking for, and don’t forget to highlight your company’s unique culture and benefits. This helps candidates see why your organization is the place they want to work at.
4. Enhance your employer brand
A strong employer brand is essential for recruitment marketing because it automatically attracts TOP candidates by creating a powerful first impression and setting the tone for how potential hires view your company from the start.
If you want to boost your employer brand image before your job posting go live, begin by establishing visual appeal. It’s one of the most effective ways to capture attention. Social media is perfect for this, allowing you to showcase your brand’s personality through engaging content and dynamic storytelling. Social ads amplify your impact by targeting your ideal candidates with precise targeting, ensuring your brand reaches the right audience.
Then, focus on promoting your company’s culture and core values in everything you do. Highlighting employee testimonials and success stories can make a huge impact, so share stories from your team about what makes your workplace special and how they’ve grown with the company. Authentic voices resonate more deeply with potential candidates than any job description alone.
6. Leverage technology and social media recruiting
The right recruitment technology and tools can help you stay competitive as the September hiring search approaches. Recruitment marketing platforms that centralize your hiring activities, like Boostpoint, can significantly streamline your workflow, so you can make it easier to manage everything from job postings to candidate communication.
If you haven’t added social media recruiting to your Talent Acquisition strategies, this is the right time. With social media recruiting, you can extend your reach beyond traditional job boards and connect with passive job seekers through targeted ads.
Plus, utilizing tools that provide real-time updates on candidate statuses allows you to track progress efficiently and ensure a seamless hiring process. This strategic use of technology not only speeds up your recruitment efforts but also enhances the quality of your candidate pool, positioning you to fill roles faster. And the best part? Boostpoint ties all these elements together in one powerful tool, giving you a clear edge before the application boom accelerates.
7. Prepare for a high volume of applications
During peak times like the September wave of candidates, the sheer quantity of applications can overwhelm your standard processes, so make sure you adapt your strategy.
Craft a recruiting strategy that transforms the flood of applications into a well-organized stream, and equip your team with the skills to navigate this bustling period with confidence and ease.
It is also super important to ensure consistency in candidate experience. Design a candidate journey that highlights your organization’s professionalism and transforms each interaction into a showcase of your values. Prepare for the high-volume surge by organizing the flood of applications into a smooth, well-coordinated process. This preparation will streamline your hiring efforts and attract TOP talent, ensuring your company stands out even during the busiest season.
Wrap Up
As September draws near, let’s shift your recruitment strategy into high gear. Dive into past hiring trends, fortify your candidate pipeline, and fine-tune your job ads to set a strong foundation for success. Elevate your employer brand and harness the power of cutting-edge technology to make a standout impression in a crowded field. Prepare to handle the surge of applications with a plan that turns the flood into a streamlined, efficient process. With these strategies in place, you can navigate the September wave with ease and attract TOP talent and position your organization for a standout hiring season.
Sam Beiler
As the CEO and Co-founder of Boostpoint, Sam dedicates himself to empowering organizations in creating successful workplaces where team members can truly flourish in their strengths. He tirelessly works with this team to provide talent acquisition professionals with cutting-edge recruitment marketing tools that enable employers to attract top-tier talent faster.
