How to Use Text Recruiting for Hiring Faster

Last updated on April 3, 2024

So you’re hiring… But are you leveraging text recruiting yet? This question is crucial because in recruitment today, time equals money, and TOP talent doesn’t stick around waiting. Text recruiting has rapidly shifted from a convenient option to an essential tool in the recruiter’s arsenal for accelerating hiring processes. But what exactly is text recruiting, and how can you harness its full potential? Here’s your comprehensive guide to slashing your time to hire with text recruiting.

What is text recruiting?

Text recruiting is a modern approach to recruiting that utilizes text messaging as a primary communication channel between recruiters and candidates. It involves reaching out to candidates, scheduling interviews, providing updates, and maintaining engagement throughout the hiring process via text messages. This method offers you a more direct, immediate, and personalized way to connect with your candidates so that you can boost your productivity.

Why is text message recruiting effective?

When candidates reach the application stage, it signifies that you’ve built trust through a positive candidate experience, making them more receptive to engagement. This is a critical phase for further connecting with them and increasing their likelihood of attending an interview. SMS provides the immediate connection you need to seize these moments and strengthen your relationship with candidates.

Consider this – how often do you actually answer calls from unknown numbers? And let’s be honest, how many emails from unfamiliar senders end up gathering digital dust in your inbox? The reality is, most of us are guilty of brushing these aside. But when that notification chimes and it’s a text message, you can bet we’re hitting open. The same holds true for candidates. Faced with a call or email from an unfamiliar source, they’re more likely to hit ignore or delete. But a text from an unknown number? That’s a different story — they’re far more inclined to respond. Why? Because the way we communicate has shifted. It’s all about quick, convenient communication. People prefer texting over calls or emails because it offers quick responses on the go, without the hassle of lengthy conversations or formal exchanges. Or, they can reply later when it’s convenient for them and they won’t fall through the cracks. This is why text message recruiting is now yielding the highest response rates.

Text message recruiting stats you need to know

Text message recruiting allows you to connect with candidates faster than any other hiring tool after they apply for your role. Let’s talk statistics:

  • Only 13% of prospects will answer unknown calls.
  • 45% of prospects reply to text messages.
  • Only 20% of people open emails from recipients they don’t know.
  • 90% of text messages are opened.

Why should you use SMS recruiting software?

Maximize engagement

SMS recruiting software allows you to reach candidates directly on the device they’re almost always connected to. This immediacy increases the likelihood of engagement, as they are more likely to see and respond to a text message compared to an email or phone call.

Increase response rates

Text messages have significantly higher open and response rates compared to emails or phone calls. By leveraging SMS, you can ensure that your messages are not only seen but also acted upon promptly, resulting in faster and more efficient communication with candidates.

Streamline communication

SMS recruiting software often comes with features that streamline communication processes, such as automated messaging, bulk messaging, and scheduling. This saves you time and effort by helping you send personalized messages to multiple candidates simultaneously or schedule SMS workflows to be sent at optimal times.

Enhance candidate experience

Offering candidates the option to communicate via text message aligns with modern communication preferences. Leveraging that, you can enhance the overall experience with your recruitment process. It shows that you’re adaptable and responsive to your candidate’s needs, which can positively impact their perception of your organization.

Improve tracking and analytics

Several SMS recruiting software platforms provide analytics and tracking capabilities, allowing you to monitor the performance of your text message campaigns. You can track metrics such as open rates, response rates, and conversion rates, enabling you to refine your strategies for better results over time.

Stay competitive

In today’s competitive recruitment landscape, staying ahead of the curve is essential. Using SMS recruiting software demonstrates that you’re utilizing innovative technology to connect with candidates more effectively, giving you a competitive edge in attracting TOP talent.

How is a text recruiting software different from a general text messaging software?

A text recruiting software specifically designed for recruiters differs from a general text recruiting software in several key ways. Firstly, it typically offers features tailored to the recruitment process, such as candidate management tools, automated messaging workflows, and integration with applicant tracking systems (ATS). These remarkable features not only simplify the recruitment process but also turbocharge your efficiency. Secondly, a text recruiting software for recruiters often includes compliance and security measures specific to the hiring industry, ensuring that candidate data is handled securely and in accordance with regulations. Plus, it may provide analytics and reporting functionalities tailored to recruitment metrics so you can track the effectiveness of your text messaging campaigns. Overall, a text recruiting software for recruiters is purpose-built to meet your unique hiring needs, so if you’re considering adding a text message software to your recruitment strategy, make sure you choose one that is designed for Talent Acquisition.

How to reduce your time to hire with text recruiting 

You can create excitement in your role through a compelling job ad, strong social media presence, and positive employer brand image, but potential candidates can slip through the cracks if you don’t connect with them when you should stay on top of mind. This applies both to passive candidates you have in your pipeline, and active candidates who haven’t gone through the entire hiring process yet.

Boostpoint’s revolutionary SMS Automation Tool built for recruiters combines text messaging with social media job ads on social media, making you even more successful at recruiting. Our cutting-edge solution has helped leading Talent Acquisition teams like yours immediately connect with applicants on autopilot so that they can effortlessly 2x their interviews – while eliminating the stress of manual tasks. Sounds great? You can do it too! Let’s see how!

Automate SMS follow-ups

With Boostpoint, automating SMS follow-ups becomes a breeze. You can automatically connect with those elusive candidates in real time, anytime, anywhere – even while you sleep. This ensures you reach them precisely when they’re most receptive, leveraging the power of their preferred communication device to maximize your chances of securing TOP talent without ever missing out. Once your applicants hit submit, they immediately receive an automated follow-up to schedule their interview. As a result, you can convert more applicants into interviews and interviews into hires than eve before while also being able to focus on other key recruiting tasks.

And the best part… Setting up your SMS workflows and texting back candidates happens on the computer, not on your phone. You just need to log on and conveniently manage all your text campaigns on the big screen. No manually text back and forth anymore!

Nurture your pipeline with recruiting SMS campaigns

The trend of nurturing candidates through SMS is rapidly gaining traction. For candidates, it’s a convenient way to get in touch with recruiters or hiring companies right when they want to. For you, it’s the efficient tool for building relationships with candidates on a broader scale. It’s the best solution for re-engaging those who might be great fits for your current openings. And you can quickly remind them of their interviews, send personalized messages acknowledging specific qualifications or express interest in their unique skills. The opportunities for building rapport through nurturing your pipeline with SMS are endless!

Organize, keep track of, and message your candidates in one place

Applicant reporting is key to successful text recruiting campaigns, so our software was designed with applicant reporting in mind. With Boostpoint, you can track applicant-to-hire rates, ad performance, and insights into your results on one platform.  You can easily set the timeframe you want to report on and find out how many leads your job ads on social media have generated. This will not only help you get an accurate picture of your hiring campaigns in seconds, but you can also understand candidate behavior better.

Multiply your response rates with these recruiting Text Message Examples

High-converting recruiting texts are be simple, short, and strait to the point. Here are a few examples you can use to maximize your chances of getting a response.

Scheduling an interview:

Hey [Candidate’s Name], this is [Your Name] from [Company]. Thanks for applying for our newly opened position! When is the soonest you would be available to talk over the phone?

Reminding candidates of an interview:

Hi [Candidate’s Name], just a friendly reminder about our interview tomorrow for the [Position Title] role at [Company Name]. Appreciate your time and looking forward to it!

Following Up after an interview:

Hey [Candidate’s Name], thanks a bunch for discussing the [Position Title] role with us. We’ll be sure to keep you posted on what’s next. Have a wonderful day!

Re-engaging your talent pool with a now-hiring text:

Hey [Former Candidate’s Name], hope you’re doing well! Wanted to let you know we’ve got some exciting new opportunities at [Company Name]. Check them out here: [link to job listings]. 

Empowering your pipeline to refer new candidates:

Hey [Candidate’s Name], we’re searching for some rockstars to join us at [Company Name]. If you know someone who’d be a great fit, don’t hesitate to refer them! Let’s build an amazing team together.

Wrap Up

Text recruiting emerges as a powerful tool in the arsenal of modern hiring strategies. By embracing the immediacy and personal touch of SMS communication, recruiters can revolutionize their approach, drastically reducing time-to-hire while ensuring TOP talent doesn’t slip through the cracks. With Boostpoint’s innovative SMS Automation Tool, you can effortlessly connect with candidates, nurture relationships, and drive results, all from the convenience of your computer screens. So, why wait? Embrace the future of recruiting and hire faster than ever before.

Adrienn Herendi

Adrienn is a Content Strategist at Boostpoint, leveraging her extensive experience in writing for the recruitment industry. With her passion for crafting unique, engaging and informative content, she is on a mission to build a community where Talent Acquisition teams thrive and succeed.

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