If you’ve been relying on job boards and aren’t seeing the quality of candidates you need, you’re not alone. Many recruiters and Talent Acquisition teams face this challenge. But here’s the good news: Social media advertising can be your solution. It allows you to hyper-target ideal candidates, eliminates job board inefficiencies, and ensures you’re no longer dealing with unqualified applicants. Let’s explore how social media ads can revolutionize your hiring strategy!
Why job boards aren’t cutting it anymore
Let’s be real – job boards have been a go-to in the past, but they come with serious drawbacks. You’ve probably experienced it firsthand: Duplicate profiles, irrelevant candidates flooding your ATS, and the constant grind of sifting through resumes that don’t even come close to meeting your requirements.
On job boards, candidates often apply to any and every job they see. It’s like they’re throwing their resume at the wall, hoping something sticks. You post a specific role for a warehouse supervisor, and suddenly, you’re reviewing applications from customer service reps or people who have zero experience in logistics. And don’t get us started on the cost… Posting on job boards today can eat up your budget, and what’s worse is when those expensive postings still don’t bring in the quality talent we’re looking for.
Think about it: How many times have you felt like you’re just throwing money at job boards, hoping for better candidates, only to end up with a pile of mismatches? It’s time to change that approach.
Social media advertising: The game-changer in candidate quality
Social media advertising isn’t just for selling products – it’s the best recruitment marketing tool for improving the quality of your pipeline too.
The largest candidate pool in history
With over 300 million users in North America alone, social platforms like Facebook, Instagram, and TikTok offer an untapped reservoir of potential candidates. Casting a wider net, you can attract individuals who are genuinely a great fit for your roles, improving the overall quality of your pipeline.
You may not have thought of social media platforms as effective talent sources, yet they are teeming with individuals who have what you need. These users span various skills, industries, and job functions, allowing you to tap into diverse backgrounds and experiences that traditional job boards simply can’t match.
Hyper-targeting helps you get only the right candidates
Using social media ads for sourcing, you can zero in on the exact type of candidate you’re looking for. Whether it’s based on location, job title, or skill set, these platforms offer highly advanced targeting options.
You can hyper-target the best fits for your roles, ensuring your job ads pop up on the feed of only those who meet your criteria. This means no more sifting through unqualified applications or worrying about candidate quality.
With Boostpoint’s hyper-targeted social media ads, you can go a step further. Our cutting-edge recruitment marketing platform generates 3x more quality candidates than job boards like Indeed. When you use Boostpoint, you not only get your job ads in front of the right eyes but also prevent cluttering your pipeline. Unlike job boards where candidates can apply to multiple roles, our social media ads ensure that each candidate sees only one opportunity at a time, making your recruitment process streamlined and effective.
You can reach passive job seekers
As an experienced Talent Acquisition professional, you’re well aware that passive job seekers are crucial in the quality of your pipeline. But how could you reach them as they’re not on job boards? You should leverage social media as a strategic recruitment tool for enticing those who may not be actively job hunting but are open to new opportunities.
With 73% of the workforce classified as passive candidates, social media is where you’ll find talent that’s already proven their worth in their current roles. Social media platforms offer the advertising opportunity that can connect you directly with these individuals while they’re casually scrolling through their feeds.
Better candidate experience, better candidate quality
When candidates apply through social media ads, they aren’t just dropping their resumes into a black hole like they often feel they do on job boards. Instead, social media ads create a personalized and engaging candidate experience. And that experience removes barriers and makes the process more appealing, which helps attract more motivated candidates, improving the overall quality of your talent pool.
From visually appealing ads to a quick and easy application process, social media ads make candidates feel valued. With tools like Boostpoint’s Quick Apply forms, candidates can apply in under a minute, ensuring a smooth experience that keeps them engaged.
Wrap Up
It’s clear that the hiring game has changed. Job boards, while once reliable, are no longer enough to attract the high-quality employees your company deserves. Social media advertising offers you something job boards can’t: Precision, reach, and engagement. If you utilize the massive candidate pool on platforms like Facebook and Instagram via hyper-targeting, you can connect with top-tier candidates that would otherwise slip through the cracks. It’s time to embrace new tools and strategies that elevate your recruitment efforts and bring in the quality candidates that will drive your company forward.
Adrienn Herendi
Adrienn is a Content Strategist at Boostpoint, leveraging her extensive experience in writing for the recruitment industry. With her passion for crafting unique, engaging and informative content, she is on a mission to build a community where Talent Acquisition teams thrive and succeed.
