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Jun16
Recruitment Marketing vs. Employer Branding: What HR Leaders Need to Know
Defining Employer Branding and Recruitment Marketing As talent acquisition becomes fiercely competitive, understanding recruitment marketing vs employer branding is mission-critical for HR leaders seeking to …
May27
Mapping the Candidate Journey: Touchpoints that Make (or Break) Your Recruitment Marketing
Understanding the Modern Candidate Journey In today’s ultra-competitive hiring market, a seamless candidate experience is no longer a bonus—it’s a must. The candidate journey encompasses ...
May22
Gen Z Recruiting: 8 Recruitment Marketing Trends Shaping Talent Acquisition
Why Gen Z Demands a New Recruitment Marketing Playbook As Gen Z—those born between 1997 and 2012—enters the workforce in force, they are transforming how ...
May12
Niche Talent, Big Impact: Recruitment Marketing Hacks for Hard-to-Fill Roles
Recruiting specialized talent goes beyond posting on traditional job boards. As organizations evolve, hard-to-fill roles are popping up across diverse sectors—industrial, creative, scientific, remote and ...
Apr30
Recruitment Marketing Best Practices for Small HR Teams
Why Recruitment Marketing Matters for Small Businesses Small HR teams operate with lean resources but face the same fierce competition for top talent as large ...
Apr22
The Complete Guide to Building Your Recruitment Marketing Funnel
Why a Recruitment Marketing Funnel Is Essential for Modern Talent Acquisition A robust recruitment marketing funnel is critical for building a scalable talent pipeline and ...
Apr15
Unlocking Success: The Best Recruitment Marketing Strategies for Small Business Owners
Why Recruitment Marketing Matters for Small Business Owners Recruitment marketing strategies empower small business owners to compete effectively for talent acquisition despite tight budgets and ...
Apr08
Mastering Social Media Recruiting: Best Practices and Strategies
Why Social Media Recruiting Is Essential in Today’s Market Social media recruiting has evolved into a mission-critical aspect for competitive talent acquisition. Platforms like LinkedIn, ...
Mar25
How to Win at Social Media Job Advertising in 2025: A Proven Playbook for Recruiting Teams
In 2025, the recruiting landscape is more competitive than ever. Job boards are crowded, candidate quality is declining, and new AI tools are flooding your ...
Mar18
Strategic Social Media Recruitment: Start Small, Scale Smart
In today’s competitive job market, traditional hiring methods often fail to attract top talent. Companies must adapt to new strategies, and social media recruitment has ...
Mar11
Recruitment Marketing: Why Building Relationships Beats Collecting Resumes
Most recruiters think recruitment marketing is simply about collecting resumes. However, at its core, recruitment marketing is about building lasting relationships. Rather than solely focusing ...
Mar05
Leveraging AI & ChatGPT for High-Volume Hiring: Practical Tips for Recruiters
Unless you’ve been off-grid or living in an underground bunker, you’ve probably heard the buzz about AI—especially ChatGPT. While some folks might worry about “Skynet” ...
Feb27
How to Craft High-Converting Job Ads on Social Media
If you’re looking for a way to drive more qualified candidates into your pipeline—fast—social media ads are a proven, cost-effective tool. Platforms like Facebook, Instagram, ...
Jan27
Healthy Minds, Healthy Hires: Why Well-Being is Your Secret Weapon in Talent Acquisition
Building a robust talent pipeline is more than just a numbers game—it’s about nurturing an environment where people want to work. Traditionally, many of us ...
Nov26
How to Use Facebook Ads to Recruit TOP Talent
It makes sense that if job boards are not delivering anymore, it’s time to switch to new sourcing tools, right? If you use Facebook Ads ...
Oct30
Recruitment Marketing Strategies for 2025: How to Stay Ahead of the Game
As we approach 2025, recruitment marketing is evolving faster than ever. To stay ahead of the game, you must embrace new technologies, adapt to changing ...
Sep04
7 Tips for Hiring on Facebook
Hiring the TOP talent requires more than just posting jobs on traditional job boards. With Facebook’s extensive reach and sophisticated features, it has become a ...
Aug29
Recruiting? Get Ready for The September Surge
September is career wave season, sparking a flurry of job-hunting excitement. With vacations wrapped up and the kids back in school, people are ready to ...
Jul17
The Best Job Board Alternative: Social Media Advertising for Recruitment
Are job boards bringing in the right candidates for you? And what about the costs – are you truly getting your money’s worth? If your ...
Jul10
Sourcing Candidates with Social Media Advertising
If you’re ready to say goodbye to job boards and desperate to find new sourcing solution channel, look no further. Social media advertising is all ...
Apr17
Recruiters’ Guide to Facebook Ads
Why wait for job boards to generate enough candidates for you, crossing your fingers? Facebook Ads allows you to quickly recruit TOP talent without burning through ...
Feb28
The Ultimate Guide to Choosing the Right Recruitment Marketing System
Are you struggling to find the right recruitment marketing system for your hiring goals? Look no further! In this ultimate guide, we will walk you ...
Jan26
Why TikTok Ads are the Future of Recruitment Marketing
TikTok is the fastest-growing social media platform at the moment, and its enormous success is changing recruitment marketing. With TikTok becoming a part of everyday ...
Oct26
Essential Recruitment Marketing Strategies for 2024
Today, more than 50% of employees are open to new job opportunities, even if they aren’t actively searching. This underscores the growing importance of staying ...
Oct16
Shorten Your Application Process and Improve Time-to-hire for Entry-level Positions
Entry-level positions are in high demand in the home care, food service, and retail sectors. An entry-level employee can be an excellent resource for your ...
Sep01
Write the Emails You Need in No Time With Boostpoint Create.AI
The reason you said yes to recruitment is the people. Then you find yourself writing emails all day and connecting less with candidates. Now, imagine ...
Aug04
Write the Perfect Job Description in Seconds with Boostpoint Create.AI
You don’t have to spend ages writing job descriptions anymore. Or hire a marketing team member who would be spending the whole day crafting them ...
Jul11
How You Can Benefit from AI in Recruitment
As AI for recruitment becomes ubiquitous and the recruitment industry grows more competitive, it is imperative for TA professionals to adopt this innovative technology to ...
Jun20
The Best Advertising Strategies for Filling Your Open Roles Through Social Media Recruitment
Are you struggling to find the right candidates to fill your open roles? Social media recruitment may be the solution you have been looking for. ...
May18
Be the Change Employees Want to See in the World
What if your company could become a magnet for TOP talent? Today’s candidates seek purpose and prioritize well-being. If you invest in your employees’ growth ...
Apr18
5 Key Benefits of Using Recruitment Technology
What’s your day like as a recruiter? You probably spend long hours writing job descriptions and posting them on boards. Perhaps the rest of your ...
Apr18
How to Attract Passive Job Seekers
As a Talent Acquisition professional, you already know that passive job seekers are critical for your company to stay competitive. Being employed, they are presumably ...
Feb24
Facebook Jobs Shuts Down — What Does This Mean for Recruiting?
Meta closed its popular Jobs boards platform last month, so you might be wondering: ‘How does that impact my talent acquisition strategies?’ As a result ...
Jan19
How Social Media Can Humanize Your Candidate Experience
Can’t find qualified candidates? Your hiring process might lack the human touch. As a result of the big shift in employee attitudes, humanizing the candidate ...
Dec19
Have You Texted Them? Boostpoint’s Innovative Text Message Recruiting Solution for Talent Acquisition Teams
Today, text messaging is the most effective way for recruiters to follow up on leads. People like getting text messages for short and important communication ...
Aug14
How to Navigate Political Disagreements at The Workplace
I’m sure you have heard a co-worker expressing their views on a political matter. Perhaps you’ve even been involved in a conversation about a divisive ...
Feb15
Data Driven Recruiting: The Importance of Tracking and Reporting on Candidates
Hiring professionals who rely on traditional recruiting methods alone can only guess why their campaigns weren’t effective. They can’t find the hiring gap that weakens ...
Dec16
Facebook Boosted Posts vs. Ads: What’s Best For Your Hiring Campaign?
Facebook advertising approaches are the most effective instrument for candidate attraction, and when you invest in ads, you want to make sure that your campaigns ...
Nov14
How Social Media Has Changed the Game for the Recruiting Industry
Technology is revolutionizing, the recruitment process is changing. Workplaces are undergoing a digital metamorphosis, and thanks to the rise of social media, the way people ...